Longreads

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Tower of Light: When Electricity Was New, People Used It to Mimic the Moon Library of Congress

Tower of Light: When Electricity Was New, People Used It to Mimic the Moon

Before streetlights became the standard way to light cities, town leaders looked to "moonlight towers" to provide mass illumination.

The World Is Not Enough: Google and the Future of Augmented Reality Alexis Madrigal

The World Is Not Enough: Google and the Future of Augmented Reality

The new Google FieldTrip app probes the question: What digital information do you want to see overlaid on the physical world?

By the Next Olympics, Athletes May Be Getting Routine Gene Doping Tests Alexis Madrigal

By the Next Olympics, Athletes May Be Getting Routine Gene Doping Tests

Overabundant skepticism about genetic manipulation in sports may be as dangerous as the hype that heralded its arrival.

Dance as Algorithm: What Happens When an Animated GIF Springs to Life Instagram

Dance as Algorithm: What Happens When an Animated GIF Springs to Life

An stunning dance and experimental theater show pulled pieces of the Internet into the physical world with wild and beautiful results.

The Philosopher Whose Fingerprints Are All Over the FTC's New Approach to Privacy FTC

The Philosopher Whose Fingerprints Are All Over the FTC's New Approach to Privacy

The brilliant philosopher Helen Nissenbaum has put her approach to privacy at the center of the national agenda.

Where 4,000,000 Phones a Year Go to Be Resurrected Kyle Wiens

Where 4,000,000 Phones a Year Go to Be Resurrected

A visit to the warehouse in which gadgets donated to Cell Phones for Soliders and other charity programs get a second life.

Copy, Paste, Remix: Digital Tricks That Originated on the Printed Page Johanna Resnick Rosen

Copy, Paste, Remix: Digital Tricks That Originated on the Printed Page

A portable printmaking studio shows just how central replication and recombination have been to art for ages.

Drudge Report Looks Old-School, but Its Ad Targeting Is State-of-the-Art Alexis Madrigal

Drudge Report Looks Old-School, but Its Ad Targeting Is State-of-the-Art

The site is like a 1995 Ford Escort with a 500-horsepower advertising engine under the hood.

At the Restaurant of the Future, This Gadget Takes Your Order Alexis Madrigal

At the Restaurant of the Future, This Gadget Takes Your Order

A new tablet works well for customers and saves restaurants money, but could it mean the beginning of the end for the waitstaff?

I'm Being Followed: How Google—and 104 Other Companies—Are Tracking Me on the Web Shutterstock

I'm Being Followed: How Google—and 104 Other Companies—Are Tracking Me on the Web

Who are these companies and what do they want from me? A voyage into the invisible business that funds the web.

Why Pinterest Is Playing Dumb About Making Money Alexis Madrigal

Why Pinterest Is Playing Dumb About Making Money

Despite the company's protests to the contrary, Pinterest already knows how to make money, and may already have a model that would work for users, retailers, and itself.

More Than Human? The Ethics of Biologically Enhancing Soldiers US Marine Corps

More Than Human? The Ethics of Biologically Enhancing Soldiers

Our ability to "upgrade" the bodies of soldiers through drugs, implants, and exoskeletons may be upending the ethical norms of war as we've understood them.

The Myth of the Disconnected Life Museum of London

The Myth of the Disconnected Life

Who says that we cannot form deep connections to places and people with our phones in our hands?

A Guide to the Digital Advertising Industry That's Watching Your Every Click LOC/Alexis Madrigal

A Guide to the Digital Advertising Industry That's Watching Your Every Click

An excerpt from a new book offers a tour of the companies that traffic in the data you generate each day on the Internet.

Why Cognitive Enhancement Is in Your Future (and Your Past) Public Domain

Why Cognitive Enhancement Is in Your Future (and Your Past)

Using technology to enhance our brains sounds terrifying, but trying to better our abilities may be part of our human nature.

Earth Station: The Afterlife of Technology at the End of the World Sarah Rich

Earth Station: The Afterlife of Technology at the End of the World

The Jamesburg Earth Station once played a central role in our country's space ambitions. Now it's been mothballed, gutted, and put up for sale. Here's the story of this weird link between earth and space.

The Facebook Eye

The Facebook Eye

Like photography before it, social media changes the way we perceive the world

The Triumph of Kodakery: The Camera Maker May Die, But the Culture It Created Survives Google Books

The Triumph of Kodakery: The Camera Maker May Die, But the Culture It Created Survives

The popularizer of photography is on its corporate deathbed, but the culture it created is stronger than ever

Our Most-Read Stories of the Year (and a Few Personal Favorites) Alexis Madrigal

Our Most-Read Stories of the Year (and a Few Personal Favorites)

17 of our very best stories all in one handy post

Truth, Lies, and the Internet XKCD

Truth, Lies, and the Internet

We are living in a time of better information, quicker fact checks, and endless rebuttals, but the human mind may be immune to the facts the Internet provides

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