Meet the Old, Best Wearable: The Panasonic Toot-A-Loop

It was a radio, a bracelet, and a transformer.
Cooper Hewitt Museum

Hardware makers are hoping your computer, which jumped into your pocket as your phone, will soon leap from your pants onto your wrist or become your shirt. It's the wearables revolution, we read

But this is not the first time that gadget makers have traveled down the mobility path. Making electronics smaller and smaller was a big part of the second-half of the twentieth century. And what you see above is a great example of the result of those efforts.

This is the Toot-A-Loop (say it yourself: Toot-A-Loop!), from Panasonic. The Toot-A-Loop could transform from a loop that fit (kinda) around one's wrist into a shofar-like horn contraption. It was a radio. "Simply by twisting the swivel joint at its thinnest point," the Cooper Hewitt Museum explains, "the radio opens out into a snake-like 'S' shape with a bold, circular station selection dial at the top and the speaker grill at the bottom."  

(Toot-A-Loop! It's almost as fun to say as Rooty Tooty Fresh 'N Fruity.)

In advertisements, Panasonic emphasized how crazy such a radio was. It was no gray box. No, it was "as much fun to look at as listen to." And, to my taste, at least, they succeed. These things are actually kind of beautiful: smooth, interesting curves, a glorious typeface. I just want to touch it. 

The bold colors Panasonic chose were part of a larger marketing effort to make these electronics fashionable first, and useful second. The marketing tagline for the "Crazy Color Portables" was "They even play music." 

 

Presented by

Why Principals Matter

Nadia Lopez didn't think anybody cared about her middle school. Then Humans of New York told her story to the Internet—and everything changed.

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register with Disqus.

Please note that The Atlantic's account system is separate from our commenting system. To log in or register with The Atlantic, use the Sign In button at the top of every page.

blog comments powered by Disqus

Video

A History of Contraception

In the 16th century, men used linen condoms laced shut with ribbons.

Video

'A Music That Has No End'

In Spain, a flamenco guitarist hustles to make a modest living.

Video

What Fifty Shades Left Out

A straightforward guide to BDSM

More in Technology

Just In