Google Is Trying to Trademark the Word 'Glass'—and It's in Good Company

Apple has tried to trademark "startup." Facebook has tried to trademark "book." 
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This week, the Wall Street Journal reported that Google, which long ago trademarked "Google Glass," is experiencing some difficulty in the next stage of its IP journey: trademarking the word "glass" itself.

I know, I know—get out your small violin

But while it's tempting to, as many have, make fun of Google's attempt to trademark a word that has been with us since the 12th century ... it's also worth remembering that Google isn't alone in its attempts to make all the world a mark. On the contrary: trademarking is a time-honored, and in many ways legally responsible, tradition among the major tech companies.

Here, with that in mind, is an extremely partial list of tech trademarks both attempted and won. 

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Megan Garber is a staff writer at The Atlantic. She was formerly an assistant editor at the Nieman Journalism Lab, where she wrote about innovations in the media.

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