'Woman Laughing Alone With Salad' Has Decided to Lean In

"Woman" is the most commonly searched term on Getty. The agency is trying to use that fact as a force for good.
More
Unclothed Woman With Fruit Salad, Digital Photograph, 21st century. (Shutterstock/jayfish)

Stock photography, by its nature, traffics in cliches. The inventory of photos on sites like Getty and Shutterstock and iStockphoto exists to illustrate as wide a collection of stories as possible; the production incentives, for photographers and agencies alike, err toward mass appeal. As a result: We, as the images' end-users, get treated to collections like Women Laughing Alone With Salad. And Ladies Lounging (Uncomfortably) With Laptops. And Woman on Verge of Crushing Man With Shoe. Etc. The "woman" in many of these series is often clothed in a power suit and/or stilettos and/or nothing at all; in affect, she often seems sultry and/or angry and/or confused. 

Stock photography and feminism, in other words, have traditionally been rather uncomfortable bedfellows. "If this is how feminism looks to the world," New York magazine recently put it, "maybe what a woman really needs is a stock agency of one's own."

Clothed Woman With Robot, Digital Photograph, 21st Century. (Peter Cade/Iconica/Getty Images)

Today, Getty is introducing a version of that agency: the "Lean In Collection," a series of 2,500 lady-images that substitute salad and stilettos for more positive props. The gallery, Mashable reports, will include a mixture of existing, Lean In-approved stock photos and new ones shot with a feminist mission in mind. It "includes positive images of women, families and even men." And it pays attention not only to clothing, but also to things like posture—and diversity. 

Getty says it will add new images to the gallery each month. And while it's an open question how much change can be effected by the collection—whose images, after all, will be incorporated into stock photography's stiletto-saladed stew—it's a start. And, Getty says, it's a start that will be capitalizing on an existing trend. "Woman" is the most commonly searched term on its site, the agency says. In 2007, its top-selling return for that query was a woman sprawled on a bed, ostensibly naked under a sheet. Today, on the other hand, Getty's top-seller shows a woman riding a train, looking optimistically into the distance. She is fully clothed. 

Jump to comments
Presented by

Megan Garber is a staff writer at The Atlantic. She was formerly an assistant editor at the Nieman Journalism Lab, where she wrote about innovations in the media.

Get Today's Top Stories in Your Inbox (preview)

The Time JFK Called the Air Force to Complain About a 'Silly Bastard'

51 years ago, President John F. Kennedy made a very angry phone call.


Elsewhere on the web

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register. blog comments powered by Disqus

Video

Adventures in Legal Weed

Colorado is now well into its first year as the first state to legalize recreational marijuana. How's it going? James Hamblin visits Aspen.

Video

What Makes a Story Great?

The storytellers behind House of CardsandThis American Life reflect on the creative process.

Video

Tracing Sriracha's Origin to Thailand

Ever wonder how the wildly popular hot sauce got its name? It all started in Si Racha.

Video

Where Confiscated Wildlife Ends Up

A government facility outside of Denver houses more than a million products of the illegal wildlife trade, from tigers and bears to bald eagles.

Video

Is Wine Healthy?

James Hamblin prepares to impress his date with knowledge about the health benefits of wine.

Video

The World's Largest Balloon Festival

Nine days, more than 700 balloons, and a whole lot of hot air

Writers

Up
Down

More in Technology

Just In