Court Rules That Yelp Must Unmask the Identities of Seven Anonymous Reviewers

Just how strong are the legal protections for those posting critical reviews under pseudonyms on the Internet?
Screenshot of the Hadeed Carpet Yelp review page (Yelp.com)

Over the past few years, seven people have been so dissatisfied with the service they received from Hadeed Carpet Cleaning of Alexandria, Virginia, that they took to Yelp to air the details of their dissatisfaction. They, like so many unhappy customers since Yelp launched in 2004, did so under pseudonym.

The right to complain—anonymously or not—is a right that Americans enjoy (and they do seem to enjoy it). But such complaints, in order to receive legal protection, must be factually true. "There is no constitutional value in false statements of fact," the Court has held.

Hadeed Carpet Cleaning believes that those seven unhappy reviewers lied in their Yelp reviews. It's not that the little details of the reviews were wrong, but that they were made up altogether. The seven reviewers were never customers at all, Hadeed Carpet Cleaning claims. If that is indeed the case, then the reviews are false. And if they've additionally caused harm, then the reviews are defamatory. (Though the decision does not explicitly say so, the implication is that false reviews on Yelp may be the pseudonymous, strategic communications of a competing firm.) 

But in order to press that claim, Hadeed Carpet Cleaning would need to know who made those reviews. And so to find out, they subpoenaed Yelp to turn over the identities. Yelp refused, and the case headed to court. Earlier this week, the Court of Appeals of Virginia ruled that Yelp must out its seven anonymous reviewers.

Anonymous speech is a central component of America's First Amendment legacy. The Supreme Court has repeatedly protected the right to speak anonymously, holding in 1960 that, "Anonymous pamphlets, leaflets, brochures and even books have played an important role in the progress of mankind." In 1995 they affirmed that earlier position: "Under our Constitution, anonymous pamphleteering is not a pernicious, fraudulent practice, but an honorable tradition of advocacy and of dissent. Anonymity is a shield from the tyranny of the majority." This right, the Virginia Court of Appeals noted, does not disappear at a website's log-in screen. "The right to free speech is assiduously guarded in all mediums of expression, from the analog to the digital," it held.

That position notwithstanding, the court continued, the right to speak anonymously is not an absolute one: "Defamatory speech is not entitled to constitutional protection."

The court turned to Virginia's state law, which requires, among other things, that the plaintiff need show that the reviews "are or may be tortious or illegal," or that Hadeed Carpet Cleaning has "a legitimate, good faith basis" to believe that they were the victim of actionable conduct. The court held that the lower court's assessment was correct: "If the Doe defendants were not customers of Hadeed, then their Yelp reviews are defamatory." Moreover, the court believed that Hadeed had conducted a sufficient review of its own corporate records to have "a legitimate, good faith basis" for believing the reviewers had invented their claims.

Paul Levy, an attorney at the advocacy group Public Citizen who argued the case for Yelp, says that he believes this is where the court's ruling falters. The standard for a claim of defamation is just too soft, not requiring any showing of falsity or damages.

"They don't say that the substance is false," he told me. "They say, well, we can't be sure this person is a customer. No one with this pseudonym from this city is in our customer database. Well, of course! It's a pseudonym. They haven't shown anything that really would lead any person to believe that this isn't a customer."

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Rebecca J. Rosen is a senior editor at The Atlantic, where she oversees the Business Channel. She was previously an associate editor at The Wilson Quarterly.

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