Christmas Is the Biggest App Downloading Day of the Year

Because new gadgets! 
More
Uncle Larry adds a calendar reminder to download an app on 12/25 (Shutterstock).

Last year, on December 25, the day that marks the birth of Jesus Christ as well as the arrival of Santa Claus, people downloaded 328 million apps to smartphones and tablets, according to the analytics firm Flurry. 

It was the biggest app downloading day in the (very short) history of app downloading. And this year, analysts expect December 25, 2013, to set a new record again. 

Bloomberg writes up this little factlet with the great addition, "According to a Harris survey commissioned by mobile-app and website-testing company Soasta, 30 percent of Americans plan to download an app on Dec. 25."

(I can just see Uncle Larry sitting there with his smartphone and to-do list in his hands. Written under Xmas Day, it says, "Download an app.")

There is no mystery about why Christmas Day is the biggest app downloading period of them all. Screen-based electronics are priced perfectly as big (but not totally excessive) gifts, so many new phones and tablets are given. Their capabilities must be tested.

Plus, everyone is sitting around: There's time to enjoy life, by which I mean apps. And there is only so much egg nog and caroling that one man can ingest.

Jump to comments
Presented by

Alexis C. Madrigal

Alexis Madrigal is the deputy editor of TheAtlantic.com, where he also oversees the Technology Channel. He's the author of Powering the Dream: The History and Promise of Green Technology. More

The New York Observer has called Madrigal "for all intents and purposes, the perfect modern reporter." He co-founded Longshot magazine, a high-speed media experiment that garnered attention from The New York Times, The Wall Street Journal, and the BBC. While at Wired.com, he built Wired Science into one of the most popular blogs in the world. The site was nominated for best magazine blog by the MPA and best science Web site in the 2009 Webby Awards. He also co-founded Haiti ReWired, a groundbreaking community dedicated to the discussion of technology, infrastructure, and the future of Haiti.

He's spoken at Stanford, CalTech, Berkeley, SXSW, E3, and the National Renewable Energy Laboratory, and his writing was anthologized in Best Technology Writing 2010 (Yale University Press).

Madrigal is a visiting scholar at the University of California at Berkeley's Office for the History of Science and Technology. Born in Mexico City, he grew up in the exurbs north of Portland, Oregon, and now lives in Oakland.

Get Today's Top Stories in Your Inbox (preview)

Adventures in Legal Weed

Colorado is now well into its first year as the first state to legalize recreational marijuana. How's it going? James Hamblin visits Aspen.


Elsewhere on the web

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register. blog comments powered by Disqus

Video

Adventures in Legal Weed

Colorado is now well into its first year as the first state to legalize recreational marijuana. How's it going? James Hamblin visits Aspen.

Video

What Makes a Story Great?

What makes a story great? The storytellers behind House of CardsThis American LifeThe Moth, and more reflect on the creative process.

Video

Tracing Sriracha's Origin to Thailand

Ever wonder how the wildly popular hot sauce got its name? It all started in Si Racha.

Video

Where Confiscated Wildlife Ends Up

A government facility outside of Denver houses more than a million products of the illegal wildlife trade, from tigers and bears to bald eagles.

Video

Is Wine Healthy?

James Hamblin prepares to impress his date with knowledge about the health benefits of wine.

Video

The World's Largest Balloon Festival

Nine days, more than 700 balloons, and a whole lot of hot air

Writers

Up
Down

More in Technology

Just In