If the Suspected Google Barge Turns Out to Be a Store, Who Won't Be Disappointed?

Where's that sad trombone sound when you need it?
The Google barge in the San Francisco Bay (Reuters)

If you haven't been following the story, there are two very unusual barges sitting in the waters near San Francisco and Portland, Maine. They are the foundations for future shipping-container-constructed buildings. And Google is very likely behind at least the San Francisco ship, we know thanks to the expert sleuthing of CNET's Daniel Terdiman.

Since last week, when Terdiman broke the story, people have been guessing at what it might be. A floating data center, perhaps? Google does have a patent or such a thing. And this is Google we're talking about, so it was possible to let the imagination run wild. They could be doing anything out there! Perhaps it was a jetpack launching facility. Or they'd erect a biodome and resurrect wooly mammoths! At the very least, it seemed a fitting lair for co-founder Sergey Brin. He could finally parasail to work easily. 

But then today, the local San Francisco CBS affiliate reports that the barge will serve as a lux retail store to "market Google Glass and other gadgets to invitation-only clients."

Where's that sad trombone sound when you need it?

Oh, here it is:

This is the new Google, I guess. 

Not that retail stores can't be nice. Nice. I enjoy shopping at Apple, I guess. 

I used to think Google was different. But the giant retail barges symbolize how Google's considerable ambitions have become ever more tightly lashed to its commercial concerns.

Presented by

The Man Who Owns 40,000 Video Games

A short documentary about an Austrian gamer with an uncommon obsession

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register.

blog comments powered by Disqus

Video

The 86-Year-Old Farmer Who Won't Quit

A filmmaker returns to his hometown to profile the patriarch of a family farm

Video

Riding Unicycles in a Cave

"If you fall down and break your leg, there's no way out."

Video

Carrot: A Pitch-Perfect Satire of Tech

"It's not just a vegetable. It's what a vegetable should be."

Video

An Ingenious 360-Degree Time-Lapse

Watch the world become a cartoonishly small playground

Video

The Benefits of Living Alone on a Mountain

"You really have to love solitary time by yourself."

More in Technology

Just In