We’re in the middle of an epic battle for power in cyberspace. On one side are the traditional, organized, institutional powers such as governments and large multinational corporations. On the other are the distributed and nimble: grassroots movements, dissident groups, hackers, and criminals. Initially, the Internet empowered the second side. It gave them a place to coordinate and communicate efficiently, and made them seem unbeatable. But now, the more traditional institutional powers are winning, and winning big. How these two sides fare in the long term, and the fate of the rest of us who don’t fall into either group, is an open question—and one vitally important to the future of the Internet.
In the Internet’s early days, there was a lot of talk about its “natural laws”—how it would upend traditional power blocks, empower the masses, and spread freedom throughout the world. The international nature of the Internet circumvented national laws. Anonymity was easy. Censorship was impossible. Police were clueless about cybercrime. And bigger changes seemed inevitable. Digital cash would undermine national sovereignty. Citizen journalism would topple traditional media, corporate PR, and political parties. Easy digital copying would destroy the traditional movie and music industries. Web marketing would allow even the smallest companies to compete against corporate giants. It really would be a new world order.
This was a utopian vision, but some of it did come to pass. Internet marketing has transformed commerce. The entertainment industries have been transformed by things like MySpace and YouTube, and are now more open to outsiders. Mass media has changed dramatically, and some of the most influential people in the media have come from the blogging world. There are new ways to organize politically and run elections. Crowdfunding has made tens of thousands of projects possible to finance, and crowdsourcing made more types of projects possible. Facebook and Twitter really did help topple governments.
But that is just one side of the Internet’s disruptive character. The Internet has emboldened traditional power as well.
On the corporate side, power is consolidating, a result of two current trends in computing. First, the rise of cloud computing means that we no longer have control of our data. Our e-mail, photos, calendars, address books, messages, and documents are on servers belonging to Google, Apple, Microsoft, Facebook, and so on. And second, we are increasingly accessing our data using devices that we have much less control over: iPhones, iPads, Android phones, Kindles, ChromeBooks, and so on. Unlike traditional operating systems, those devices are controlled much more tightly by the vendors, who limit what software can run, what they can do, how they’re updated, and so on. Even Windows 8 and Apple’s Mountain Lion operating system are heading in the direction of more vendor control.
I have previously characterized this model of computing as “feudal.” Users pledge their allegiance to more powerful companies who, in turn, promise to protect them from both sysadmin duties and security threats. It’s a metaphor that’s rich in history and in fiction, and a model that’s increasingly permeating computing today.
Medieval feudalism was a hierarchical political system, with obligations in both directions. Lords offered protection, and vassals offered service. The lord-peasant relationship was similar, with a much greater power differential. It was a response to a dangerous world.
Feudal security consolidates power in the hands of the few. Internet companies, like lords before them, act in their own self-interest. They use their relationship with us to increase their profits, sometimes at our expense. They act arbitrarily. They make mistakes. They’re deliberately—and incidentally—changing social norms. Medieval feudalism gave the lords vast powers over the landless peasants; we’re seeing the same thing on the Internet.
It’s not all bad, of course. We, especially those of us who are not technical, like the convenience, redundancy, portability, automation, and shareability of vendor-managed devices. We like cloud backup. We like automatic updates. We like not having to deal with security ourselves. We like that Facebook just works—from any device, anywhere.
Government power is also increasing on the Internet. There is more government surveillance than ever before. There is more government censorship than ever before. There is more government propaganda, and an increasing number of governments are controlling what their users can and cannot do on the Internet. Totalitarian governments are embracing a growing “cyber sovereignty” movement to further consolidate their power. And the cyberwar arms race is on, pumping an enormous amount of money into cyber-weapons and consolidated cyber-defenses, further increasing government power.
In many cases, the interests of corporate and government powers are aligning. Both corporations and governments benefit from ubiquitous surveillance, and the NSA is using Google, Facebook, Verizon, and others to get access to data it couldn’t otherwise. The entertainment industry is looking to governments to enforce its antiquated business models. Commercial security equipment from companies like BlueCoat and Sophos is being used by oppressive governments to surveil and censor their citizens. The same facial recognition technology that Disney uses in its theme parks can also identify protesters in China and Occupy Wall Street activists in New York. Think of it as a public/private surveillance partnership.
What happened? How, in those early Internet years, did we get the future so wrong?
The truth is that technology magnifies power in general, but rates of adoption are different. The unorganized, the distributed, the marginal, the dissidents, the powerless, the criminal: They can make use of new technologies very quickly. And when those groups discovered the Internet, suddenly they had power. But later, when the already-powerful big institutions finally figured out how to harness the Internet, they had more power to magnify. That’s the difference: The distributed were more nimble and were faster to make use of their new power, while the institutional were slower but were able to use their power more effectively.
So while the Syrian dissidents used Facebook to organize, the Syrian government used Facebook to identify dissidents to arrest.
All isn’t lost for distributed power, though. For institutional power, the Internet is a change in degree, but for distributed power it’s a qualitative one. The Internet gives decentralized groups—for the first time—the ability to coordinate. This can have incredible ramifications, as we saw in the SOPA/PIPA debate, Gezi, Brazil, and the rising use of crowdfunding. It can invert power dynamics, even in the presence of surveillance, censorship, and use control. But aside from political coordination, the Internet allows for social coordination as well—to unite, for example, ethnic diasporas, gender minorities, sufferers of rare diseases, and people with obscure interests.
This isn’t static: Technological advances continue to provide advantage to the nimble. I discussed this trend in my book Liars and Outliers. If you think of security as an arms race between attackers and defenders, any technological advance gives one side or the other a temporary advantage. But most of the time, a new technology benefits the nimble first. They are not hindered by bureaucracy—and sometimes not by laws or ethics, either. They can evolve faster.