Update: Since November 2011, People Have Said 'Sneak Peak' on Twitter 346,541 Times

"I think you mean 'sneak peek.' "
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Since November of 2011, a spelling bot has been shaming us all on Twitter. The @StealthMountain account looks for the text "sneak peak" in tweets and sends the reply, "I think you mean 'sneak peek.' "

We first wrote about @StealthMountain in January of 2012, when it had sent 8,000 replies, and since then I forgot all about it.

But when I made the peak/peek homophone mixup myself this morning, I thought I'd check in on our old friend. Turns out: The script is still running, automatically correcting unsuspecting people hour after hour, tweet after tweet. In fact, over the last couple years, it has sent 346,541 grammar corrections to different Twitter users. And it shows no signs of stopping. While I was writing this post, it sent out another dozen tweets.

We now have an on-going record of our collective error, preserved for anyone who wonders (from his or her vantage point in the year 2085) how peek and peak became the same word.

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Alexis C. Madrigal

Alexis Madrigal is the deputy editor of TheAtlantic.com. He's the author of Powering the Dream: The History and Promise of Green Technology. More

The New York Observer has called Madrigal "for all intents and purposes, the perfect modern reporter." He co-founded Longshot magazine, a high-speed media experiment that garnered attention from The New York Times, The Wall Street Journal, and the BBC. While at Wired.com, he built Wired Science into one of the most popular blogs in the world. The site was nominated for best magazine blog by the MPA and best science website in the 2009 Webby Awards. He also co-founded Haiti ReWired, a groundbreaking community dedicated to the discussion of technology, infrastructure, and the future of Haiti.

He's spoken at Stanford, CalTech, Berkeley, SXSW, E3, and the National Renewable Energy Laboratory, and his writing was anthologized in Best Technology Writing 2010 (Yale University Press).

Madrigal is a visiting scholar at the University of California at Berkeley's Office for the History of Science and Technology. Born in Mexico City, he grew up in the exurbs north of Portland, Oregon, and now lives in Oakland.

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