Millennials Working in Coffee Shops Dot Tumblr Dot Com

It's a start-up rule: Place your product where people imbibe mild, addictive amphetamines

You want users. Hip, savvy, technology-wielding users. Users who know their way around the Twitter Interactions page. Users who belong to the theorized Creative Class. 

Users who... work at coffee shops.

coffee1aaa.png
Hourly

So you take your team there. You make sure you tell the barista "here," not "to go." You get the nice mugs. And then after you take the pictures, you use only the nicest Photoshop versions of Instagram filters.

coffee2aaa.png
Ghost

Or, I don't know, maybe you just take a few screenshots and drop it into a Breezi template.

templateaaa.png
Breezi

All photos via the impressive and intrepid and anonymous Using It At Coffeeshops Dot Tumblr Dot Com.

Presented by

Robinson Meyer is an associate editor at The Atlantic, where he covers technology.

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