Luvit.Me: Bitly Lets You Tell People How You Really Feel About Links You Post

A new service lets you link to stories through domains like loath.es or iwantth.is
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bitlyforfeelings.jpg

Bitly, the link-shortening service, has something small and good for you to play with. They call it Bitly for Feelings, and it adds a clever new capability to social media.

As you can see in the image above, when you'd like to post a link to a webpage, you pick a feeling and Bitly shortens the link on the basis of that choice: Choose Love and the service generates the link http://luvit.me/16votyU. Choose Hate and it spits out http://loath.es/16votyU. Both links go to the same page, but they give the links different spins. 

As with other bitly products, it works through a browser bookmarklet. It's simple and easy. And as tech writer Tim Carmody astutely noted, "Branding/commentary in the link for you + sentiment analysis for them." 

Right now web analytics companies have to guess why you posted a link to something. Did you love it or hate it? With Bitly for Feelings, the guesswork is gone. You're telling the machine: I loved this. Of course, it could be a fake-love or fake-hate link and machines are bad at irony, but the data's probably better than nothing.

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Alexis C. Madrigal

Alexis Madrigal is the deputy editor of TheAtlantic.com. He's the author of Powering the Dream: The History and Promise of Green Technology. More

The New York Observer has called Madrigal "for all intents and purposes, the perfect modern reporter." He co-founded Longshot magazine, a high-speed media experiment that garnered attention from The New York Times, The Wall Street Journal, and the BBC. While at Wired.com, he built Wired Science into one of the most popular blogs in the world. The site was nominated for best magazine blog by the MPA and best science website in the 2009 Webby Awards. He also co-founded Haiti ReWired, a groundbreaking community dedicated to the discussion of technology, infrastructure, and the future of Haiti.

He's spoken at Stanford, CalTech, Berkeley, SXSW, E3, and the National Renewable Energy Laboratory, and his writing was anthologized in Best Technology Writing 2010 (Yale University Press).

Madrigal is a visiting scholar at the University of California at Berkeley's Office for the History of Science and Technology. Born in Mexico City, he grew up in the exurbs north of Portland, Oregon, and now lives in Oakland.

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