Huh, Vogue Publishes 12-Page Google Glass Spread in September Issue

It's not a Segway for your face, it's a leather turtleneck for your head
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Vogue Through Glass (1).jpg
Yes, Google Glass

For the uninitiated: Vogue's September issue is a big deal in the fashion world. Packed with fall fashion, it tends to be the most ad-rich magazine in the publishing world. It's such a thing that there's a feature-length movie about making it called, The September Issue.

If you open up the 2013 edition of the magazine, you'll find a 12-page spread in which Google Glass figures prominently. The package is called The Final Frontier (because... nerds) and it promises that "beyond the blue horizon lies a futuristic vision of fashion--a beautiful minimalism tailored for the brave and bold."

On the opening page, we see model Raquel Zimmerman in an Oscar De La Renta jacket, a Gucci black leather turtleneck, and Google Glass.

Obviously, this is Google's way of saying that Glass is not a "Segway for your face," but a $2,300 leather turtleneck for your head. 

It marks the second fashion-related PR coup for Glass, the first being the Diane von Furstenberg fashion show video from last September (below).

Also, I checked with Google and the spread was not an advertisement.


Bonus: Vogue on the walkman from 1980. (I'm pretty sure she's listening to this.)

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Alexis C. Madrigal

Alexis Madrigal is the deputy editor of TheAtlantic.com, where he also oversees the Technology Channel. He's the author of Powering the Dream: The History and Promise of Green Technology. More

The New York Observer has called Madrigal "for all intents and purposes, the perfect modern reporter." He co-founded Longshot magazine, a high-speed media experiment that garnered attention from The New York Times, The Wall Street Journal, and the BBC. While at Wired.com, he built Wired Science into one of the most popular blogs in the world. The site was nominated for best magazine blog by the MPA and best science Web site in the 2009 Webby Awards. He also co-founded Haiti ReWired, a groundbreaking community dedicated to the discussion of technology, infrastructure, and the future of Haiti.

He's spoken at Stanford, CalTech, Berkeley, SXSW, E3, and the National Renewable Energy Laboratory, and his writing was anthologized in Best Technology Writing 2010 (Yale University Press).

Madrigal is a visiting scholar at the University of California at Berkeley's Office for the History of Science and Technology. Born in Mexico City, he grew up in the exurbs north of Portland, Oregon, and now lives in Oakland.

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