Every Tech Commercial Ever Made, in 1 Minute

Guest-starring white people, children, baguettes, and glockenspiels

Have we reached peak tech commercial?

Yeah, probably not. But we have reached a saturation point with our abundant ads for smartphones and wearable tech and web services -- to the extent that it's easy to identify the platonic characteristics of those ads. Tech ads, almost invariably, feature some combination of:

• white people
• accordion music
• wordless logos
• fast editing
• people doing quirky jobs
• bakers stirring dough
• international people in international settings
• adorable children being adorable
• indie rock
• people connecting/interconnecting/interacting
• people connecting/interconnecting/interacting, as demonstrated through in-unison laughter
• architects
• drafting tables
• retro glasses
• glockenspiel music
• gardening
• baguettes
• more white people

And, indeed: A lit review conducted by my colleague at The Atlantic Wire, Rebecca Greenfield, confirms that the ads do indeed "have some undeniable style parities." Which also means that tech ads are ripe for satire. Which has been provided, in the video above, by the good people at College Humor. Which will probably make you laugh, and definitely make you wish that you were a wicker-weaver.

Enjoy, and happy Friday.

Via All Things D

Presented by

Megan Garber is a staff writer at The Atlantic.

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register with Disqus.

Please note that The Atlantic's account system is separate from our commenting system. To log in or register with The Atlantic, use the Sign In button at the top of every page.

blog comments powered by Disqus

Video

A New York City Minute, Frozen in Time

This short film takes you on a whirling tour of the Big Apple

Video

What Happened to the Milky Way?

Light pollution has taken away our ability to see the stars. Can we save the night sky?

Video

The Faces of #BlackLivesMatter

Scenes from a recent protest in New York City

Video

Ruth Bader Ginsburg on Life

The Supreme Court justice talks gender equality and marriage.

Video

The Pentagon's $1.5 Trillion Mistake

The F-35 fighter jet was supposed to do everything. Instead, it can barely do anything.

More in Technology

Just In