Reddit Demographics in One Chart

They are about what you'd expect.
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redditsdemographics.jpg

Reddit is more popular among men than women and the young than the old, a Pew Research Center study confirmed today. The social network's strength is among (advertiser-friendly) 18-29 year old males. One surprising finding of the study is that five percent of women aged 30-49 say they use the network, which is the same proportion as younger women. 

The social network's audience is evenly spread across income categories, and has a u-shaped distribution in education: those without a high school diploma and those who have at least an undergraduate degree are most likely to use Reddit.

Overall, six percent of the people surveyed said that they had ever used the service. In all likelihood, a substantial percentage of Reddit users are probably under 18, but that group was not included in the survey.

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Alexis C. Madrigal

Alexis Madrigal is a senior editor at The Atlantic, where he oversees the Technology Channel. He's the author of Powering the Dream: The History and Promise of Green Technology. More

The New York Observer calls Madrigal "for all intents and purposes, the perfect modern reporter." He co-founded Longshot magazine, a high-speed media experiment that garnered attention from The New York Times, The Wall Street Journal, and the BBC. While at Wired.com, he built Wired Science into one of the most popular blogs in the world. The site was nominated for best magazine blog by the MPA and best science Web site in the 2009 Webby Awards. He also co-founded Haiti ReWired, a groundbreaking community dedicated to the discussion of technology, infrastructure, and the future of Haiti.

He's spoken at Stanford, CalTech, Berkeley, SXSW, E3, and the National Renewable Energy Laboratory, and his writing was anthologized in Best Technology Writing 2010 (Yale University Press).

Madrigal is a visiting scholar at the University of California at Berkeley's Office for the History of Science and Technology. Born in Mexico City, he grew up in the exurbs north of Portland, Oregon, and now lives in Oakland.

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