Portlandia Everywhere: Where the Hipsters Are (According to Yelp)

Find the areas to love/hate in Austin, Boston, Chicago, London, LA, New York, Paris, Philadelphia, San Diego, SF, Seattle, Toronto, and DC.
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These days, every big city has a section of town where you can get a cold-brewed iced coffee made with beans source from a single farm in Nicaragua -- and a PBR. And when you are there you know that this is where the hipsters live. 

Because a substantial part of being a hipster is consuming hip stuff, Yelp turns out to be a great way to discover where the hipsters are. I've long employed this trip to find the kind of coffee I like (shout out to Bicycle Coffee, Oakland) by searching "hipster" in the relevant category, but it turns out that Yelp can also serve up heat maps of hipster concentrations, based on the words used in reviews.

And they are very good.

Having reviewed these maps for the cities that I know, I can say that they are among the most accurate ever recordings of hipster density, all the way down to the little barely red pocket of hipsters at 28th and Burnside in Portland, a rather far-flung outpost in the cradle of hipster civilization.

So, here you go, Yelp's hipster maps (complete with faux-hip typeface) for Austin, Boston, Chicago, London, Los Angeles, New York, Paris, Philadelphia, San Diego, San Francisco, Seattle, Toronto, and Washington, DC.

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Alexis C. Madrigal

Alexis Madrigal is the deputy editor of TheAtlantic.com. He's the author of Powering the Dream: The History and Promise of Green Technology. More

The New York Observer has called Madrigal "for all intents and purposes, the perfect modern reporter." He co-founded Longshot magazine, a high-speed media experiment that garnered attention from The New York Times, The Wall Street Journal, and the BBC. While at Wired.com, he built Wired Science into one of the most popular blogs in the world. The site was nominated for best magazine blog by the MPA and best science website in the 2009 Webby Awards. He also co-founded Haiti ReWired, a groundbreaking community dedicated to the discussion of technology, infrastructure, and the future of Haiti.

He's spoken at Stanford, CalTech, Berkeley, SXSW, E3, and the National Renewable Energy Laboratory, and his writing was anthologized in Best Technology Writing 2010 (Yale University Press).

Madrigal is a visiting scholar at the University of California at Berkeley's Office for the History of Science and Technology. Born in Mexico City, he grew up in the exurbs north of Portland, Oregon, and now lives in Oakland.

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