If you're the type of person who reads blogs on the Internet, you're probably already familiar with Reddit. The online community driven by user-submitted content made headlines after hosting "Ask Me Anything" Q&A forums with folks as powerful and established as NPR's Ira Glass, Cory Booker and yes, even President Obama. With its democratic voting system controlling the prominence of content, Reddit has long been seen as a place that values the insightful.
But among the good content also lurked a darker corner trying to inch its way into the broader Reddit community: r/niggers. Through the recent banning of r/niggers, one of Reddit's most offensive communities, it seems that the site's leaders are making a conscious choice to keep Reddit a place where the insightful wins out over the hateful.
Reddit's About section proclaims the site a "free speech place." In the past, General Manager Erik Martin has said that he sees Reddit as a place where anything goes, so long as that anything doesn't break the law. That attitude may have worked well back when the site was still finding its footing, but as it's skyrocketed in both popularity and legitimacy, it no longer seems sensible to cling to an "anything goes" policy.
Reddit higher-ups have made it clear that they are unwilling to allow the website's more unsavory communities to tarnish its reputation as a whole. In a phone interview, Martin told me, "There isn't any community that would like being judged by the worst 0.0001 percent of its users." By banning r/niggers, Reddit's leaders have continued to establish reasonable benchmarks for what the site will and will not tolerate, a measure that will allow it to continue to amass mainstream credibility.
As the offensive name implies, r/niggers was a place for users to bond over their disdain for black people. While Reddit itself boasts 69.9 million monthly users, r/niggers had only 6,000 members. On the other hand, on a percentage basis, it was one of Reddit's fastest growing online communities this year.
Visiting r/niggers was a mental chore. Emblazoned with icons like watermelons and fried chicken legs, the site maintained a rotating roster of photographs of whites who have presumably been the victims of violence by blacks, as if no white person has ever committed a violent crime. Most of the community's content was about what you'd expect: news stories about crimes committed by blacks, pseudoscience about black inferiority, and personal anecdotes about troublesome interactions with black people.
While the subreddit's postings were unquestionably racist and offensive, what was really disturbing about r/niggers was the way the group's commentary and subscribers seeped into the broader Reddit community at large. It became a launching pad for excursions into the rest of Reddit. This particular dark corner of the web was never merely content to stay in its corner; its members ventured out.
Earlier this year, r/blackgirls, a Reddit community "that caters to the interests/support of all the black girls who are also Redditors," got a first-hand look at what r/niggers is capable of.
After a user at r/niggers noticed that the r/blackgirls moderator was inactive, and thus not actively monitoring posts to ban rule-breaking users, another suggested flooding the subreddit with racist comments and content, commonly known as "brigading." He commented:
Lets go to work
I think its time for some raysist poitry an shit
Roses are red, violets are blue
How come all black girls smell like poo?
I dont really this to be this crude
their pussies smell like dead seafood
The hair on their head belongs on their snatch
The drapes and the curtains do more then match
They are the very same fucking thing
Nasty pube headed afrikin queen
After his comments offended his target audience, he gleefully added, "they didnt seem to care very much for my comments... Have been trolling hard for a few hours and there is still so much possibility...it[']s endless."
For the next few weeks, r/niggers users flooded r/blackgirls with racist comments on regular contributor's posts, racist posts of their own, and even sent racist private messages to r/blackgirls users.
Thanks to the amount of racist comments on every post, the r/blackgirls community became practically unusable and regular users began to jump ship. A new community called r/blackladies has since been formed.
After their successful disruption of r/blackgirls, posters at r/niggers continued their activities in other subreddits, including more brigading and comment vote manipulation. Vote manipulation is one of only 4 things explicitly forbidden in Reddit's official rules. Back in May, Reddit admins began shadow-banning (making user comments invisible to everyone except the user) handfuls of r/niggers posters for this rule-breaking behavior. The admins warned moderators about this behavior in a series of back-and-forth private messages; one even warned that the community could be banned outright.
Martin hopes Reddit users will see these warnings as proof that even the most offensive communities on Reddit have to continually and overtly break the rules before ever facing a ban. He explains, "Hopefully users can tell from the amount of warnings we extended to a subreddit as clearly awful as r/niggers that we go into the decision to ban subreddits with a lot of scrutiny."
The mass banning of several individual r/niggers subscribers makes it seem as though Reddit admins were drawing a line in the sand, and they were, just not for the reasons you might think. Reddit's official user agreement maintains that by signing up for Reddit, users "agree not to use any obscene, indecent, or offensive language," not to post any "graphics, text, photographs, images, video, audio or other material that is defamatory, abusive, bullying, harassing, racist, hateful, or violent," and "to refrain from ethnic slurs when using the Website."
But Reddit admins cited vote manipulation and brigading as the reason for the r/niggers user bans. As one Reddit user pointed out, "Getting /r/niggers for brigading is a bit like getting Al Capone for tax evasion. It may not be false, but it doesn't quite capture the whole picture."
Much like posters on r/creepshots and r/jailbait before it, r/niggers subscribers maintain that theirs is firmly a free speech issue; they see themselves as "the last bastion of free speech on Reddit." They argue that despite their calls for racialized violence and liberal use of slurs, r/niggers is a legitimate "venue for discussing racial relations without censorship or political correctness."
r/niggers users even see their shadow-bans as "dying" for the cause of free speech. When their accounts are banned, the community's moderators add their names to r/RedditMartyrs, a kind of online graveyard that honors former r/niggers subscribers with names like CatchANiggerByTheToe and CoonShine. Its sidebar proclaims that they died for their cause, noting, "In 2013, Reddit declared war on freethinking subscribers of an uncensored community known as r/niggers. These martyrs were shadow-banned by reddit admins and turned into ghosts. Gone but not forgotten, we honor their memory and their sacrifice."
Subscribers of r/niggers insist that their controversial stances on race and racist commentary elsewhere on reddit have made them the target of false accusations. In a last ditch effort to save their community from being shutdown by watchful admins, moderators at r/niggers even changed their subreddit rules and started urging their users not to post racist comments in other subreddits.
Unfortunately for r/niggers, once you let the racist genie out of the bottle, getting it back in can be tough. It was too late for moderators to successfully reign in the racist behavior and comments that their subscribers left across other subreddits. For instance, just days after the rule change, Reddit users like I_SLEEP_LIKE_COONS continued to post racist comments across Reddit. In r/aww , a subreddit dedicated to pictures of cute things, I_SLEEP_COONS left this comment on a picture of a black school girl holding hands with a white classmate. The trails of disruptive racist comments left in the broader Reddit community began to seem like as much of a fixture on the website as pictures of cats and bacon jokes.
In spite of the moderators last ditch efforts to save their community, Reddit admins banned r/niggers late last month. The official statement from the admins maintains that the community was banned for "a long line of moderator offenses punctuated by threats/incitements of violence." Some users speculated that the breaking point may have been an image of a rifle's laser scope posted by an r/niggers moderator in preparation for a hypothetical race riot triggered by the Travyon Martin verdict. Martin dispels that claim. "It wasn't any one thing," he maintains.
The demise of the community was commemorated in r/redditmartyrs by user Chicken_McNigger with a clip of the Confederate anthem "I am a rebel Soldier."
Dismayed, former r/niggers users lamented the loss and tried to make their cases. One user points out:
Here's what anti-whites need to understand. It's not the skin color that we hate. I mean we hate that too because it looks like the color of shit. But really what we care about is the genetics underneath. Unless you show me a study showing black labs are more likely to murder and rape than golden labs. I'm going to assume they're the same. That's the difference between you and us. We look at facts. You think the demise of civilization is something to laugh about.
Another user likens r/niggers' banning to the exile of the Jews: "Like the Jews we now have no homeland to call our own. What shall we do now?"
After the banning, r/niggers regulars and moderators tried to regroup in new subreddits. They quickly started several alternatives like r/groids, r/nigs, r/chimps, each one being banned before being able to pick up steam. Rather hilariously, their attempt to repopulate at r/niggersrebooted resulted in the subreddit being flooded with pictures of puppies, rather than racist content. Seemingly defeated, they moved their users and content offsite to rniggers.com, Not content to go down in silence, former r/niggers moderator Chuck_Spears has taken to spamming Reddit admins with messages full of hatespeech and statistics that "prove" black inferiority.
Apart from the vocal minority of overt racists on Reddit, most folks seem pleased to see the banhammer come down on r/niggers. Over at r/blackladies, the community built to replace r/blackgirls, the news was met with a celebratory gif posting thread that lasted for days. In r/subredditdrama, a community dedicated to chronicling the Reddit scuttlebutt, one user quips: "First they came for the racists... and good fucking riddance."
Reddit's banning of r/niggers is a big step for the site's development. It seems to indicate that admins are interested in taking a more hands on approach to shaping Reddit's overall direction. Most mainstream media organizations have some kind of enforced policy for what users are and are not allowed to post, and it seems like Reddit is attempting to solidify its place amongst them. After all, would prominent figures like President Obama and Ira Glass want to return to a website that realistically might leave them with an inbox full of racial slurs?
Obviously, Reddit didn't invent racism and it wasn't the first place to host in on the web. As long as the Internet exists, there will be racists spewing hate on the Internet. But if Reddit is supposed to be an online space that celebrates the insightful, it's good that users will no longer be made to wade through so much ignorance to find it.