One of the bigger announcements out of Apple CEO Tim Cook's appearance at the D11 conference Tuesday night was the appointment of Lisa Jackson, the former head of the Environmental Protection Agency, to run Apple's environmental responsibility efforts. That and some other big stuff — you know, like maybe the iWatch or the iTV.
Cook was responding to a question on government attention focused on the company, which lately has been in the form of scrutiny of the company's tax dodging practices. Here's what he said, via MacRumors's liveblog of Cook's interview at the conference:
"When you get larger, you get more attention. It comes with the territory. We're doing incredible work in the environment for example. We've been focused on that for a long time...eliminated toxins from all of our products, running data centers on 100% renewable energy, largest solar farm of any non-utility. Lisa Jackson is joining Apple...she recently left the EPA and will be coordinating efforts across the company. She'll be reporting to me."
Jackson stepped down at the end of 2012 from the EPA after a series of political disasters. She was, as the New York Times explained at the time of her resignation, something of a punching bag for the Republican-led House after the 2010 elections. She was a rumored candidate for the presidency at Princeton following her resignation, and had indicated that she wanted time to relax before taking on a new job.
At the annual All Things D conference on Tuesday night, Cook also insisted, like he did on Capitol Hill last week, that doesn't "use tax gimmicks" and hinted at "some incredible plans that we've been working on for a while." Among those may be a long rumored iteration of the Apple TV, which Cook, in an interview with All Things D's Walt Mossberg and Kara Swisher, said had moved over 13 million units, but that the TV experience was "not an experience that people love." The space "continues to be an area of great interest," Cook said, without offering further detail — obviously. He did take minute to semi-slam Google Glass, saying the wearable computer was "probably more likely to appeal to certain markets," even though he left the door open to that potential iWatch: "The wrist is interesting," Cook said. So there you have it: One former Obama cabinet official in at Apple, and maybe an iWatch and an iTV on the way. That big enough for you? Oh, and no iPhone Mini. Like we said: big.
This article is from the archive of our partner The Wire.