Report: Marissa Mayer Might Kill Off Yahoo's Content Business

Why do tech companies hate content?
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Reuters

Business Insider has an appropriately insidery take on Marissa Mayer's plans for Yahoo. Mayer wants to get rid of its original content business, the report says, in favor of user-generated content and media partnerships.

This is the key quote in the BI story, sourced to a "recently departed Yahoo executive":

Marissa may be a product genius, but Yahoo as it stands at the moment is an ads-for-content company, and she has shown no sign of recognizing that or valuing the profitable, good content businesses. I just don't get why you would destroy your functioning content businesses while doing a major revamp of the tech side. Why not revamp mail and search and apps and leave the cash-delivering content businesses alone? At least until the big stuff is accomplished.

If we take this exec's word for it, what's interesting is that content is making Yahoo money and yet they want to kill it off. Why? Content makers can't catch a break.

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Alexis C. Madrigal

Alexis Madrigal is the deputy editor of TheAtlantic.com. He's the author of Powering the Dream: The History and Promise of Green Technology. More

The New York Observer has called Madrigal "for all intents and purposes, the perfect modern reporter." He co-founded Longshot magazine, a high-speed media experiment that garnered attention from The New York Times, The Wall Street Journal, and the BBC. While at Wired.com, he built Wired Science into one of the most popular blogs in the world. The site was nominated for best magazine blog by the MPA and best science website in the 2009 Webby Awards. He also co-founded Haiti ReWired, a groundbreaking community dedicated to the discussion of technology, infrastructure, and the future of Haiti.

He's spoken at Stanford, CalTech, Berkeley, SXSW, E3, and the National Renewable Energy Laboratory, and his writing was anthologized in Best Technology Writing 2010 (Yale University Press).

Madrigal is a visiting scholar at the University of California at Berkeley's Office for the History of Science and Technology. Born in Mexico City, he grew up in the exurbs north of Portland, Oregon, and now lives in Oakland.

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