The Real Tomorrowland: Apple Stores Get Almost as Many Visitors as Disney's Theme Parks

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Today, Apple CEO Tim Cook spoke at Goldman's technology conference with analyst Bill Shope. Among other factoids, Cook mentioned that 120 million people visited Apple's retail stores last year.

I wondered how that stacked up against Disney's theme parks across the globe. It turns out, they're close! Add up all the Disney lands and worlds and kingdoms and 125 million people visited a theme park in 2011, the last year for which statistics are available

applevsdisney.jpg


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Alexis C. Madrigal

Alexis Madrigal is the deputy editor of TheAtlantic.com. He's the author of Powering the Dream: The History and Promise of Green Technology. More

The New York Observer has called Madrigal "for all intents and purposes, the perfect modern reporter." He co-founded Longshot magazine, a high-speed media experiment that garnered attention from The New York Times, The Wall Street Journal, and the BBC. While at Wired.com, he built Wired Science into one of the most popular blogs in the world. The site was nominated for best magazine blog by the MPA and best science website in the 2009 Webby Awards. He also co-founded Haiti ReWired, a groundbreaking community dedicated to the discussion of technology, infrastructure, and the future of Haiti.

He's spoken at Stanford, CalTech, Berkeley, SXSW, E3, and the National Renewable Energy Laboratory, and his writing was anthologized in Best Technology Writing 2010 (Yale University Press).

Madrigal is a visiting scholar at the University of California at Berkeley's Office for the History of Science and Technology. Born in Mexico City, he grew up in the exurbs north of Portland, Oregon, and now lives in Oakland.

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