What Treadmills Were Made For

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Providing horizontal motion for absurdly complex dance moves.

Megan Garber delivered a pocket history of the invention of the gym machine today. But she left out one key use for the treadmill: providing horizontal motion for absurdly complex dance moves. So, I'm filling in that gap by posting OK Go's 2009 video, via Steven Lehrburger

Also: this is a lesson in technical affordance. If one can do something with a machine, people will figure out how to do it. 

Lastly: I want to go to the gym where this is one of the fitness classes. 

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Alexis C. Madrigal

Alexis Madrigal is the deputy editor of TheAtlantic.com, where he also oversees the Technology Channel. He's the author of Powering the Dream: The History and Promise of Green Technology. More

The New York Observer has called Madrigal "for all intents and purposes, the perfect modern reporter." He co-founded Longshot magazine, a high-speed media experiment that garnered attention from The New York Times, The Wall Street Journal, and the BBC. While at Wired.com, he built Wired Science into one of the most popular blogs in the world. The site was nominated for best magazine blog by the MPA and best science Web site in the 2009 Webby Awards. He also co-founded Haiti ReWired, a groundbreaking community dedicated to the discussion of technology, infrastructure, and the future of Haiti.

He's spoken at Stanford, CalTech, Berkeley, SXSW, E3, and the National Renewable Energy Laboratory, and his writing was anthologized in Best Technology Writing 2010 (Yale University Press).

Madrigal is a visiting scholar at the University of California at Berkeley's Office for the History of Science and Technology. Born in Mexico City, he grew up in the exurbs north of Portland, Oregon, and now lives in Oakland.

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