Confirmed: William and Kate Are Having a 'High Demand' Baby

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William and Kate, the Duke and Duchess of Cambridge, are expecting a baby.

Yes! Calloo, callay! The news has been a matter of speculation for a long (looooooong) while now -- and grew to a fever pitch following Kate's recent public refusals of wine and peanut butter, respectively. But the pregnancy now been officially confirmed through a release on the royals' dedicated website this morning.

The release contains pretty much what you'd expect -- "very pleased to announce," "delighted with the news," etc. -- but it also contains something a little less expected: a URL for the announcement that, in addition to reflecting the high traffic to the couple's website in the wake of the news, also nicely conveys the anticipation surrounding the MiniRoyal:

http://www.dukeandduchessofcambridge.org/high-demand/baby/

High-demand baby, indeed.

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Megan Garber is a staff writer at The Atlantic. She was formerly an assistant editor at the Nieman Journalism Lab, where she wrote about innovations in the media.

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