Pinterest's user experience has drawn most of the attention, but the data users generate are what's really interesting.
Ben Silbermann (left) being interviewed at SXSW (flickr/pantavila).
Ben Silbermann is quiet, reserved even. When I arrived at GigaOm's Roadmap conference this week, he wasn't in the speakers room BSing with the journalists and entrepeneurs there. Instead, he was sitting quietly backstage watching Om Malik interview Evan Williams under the bright lights on a small monitor. When I asked him how he was doing, he told me about life with his infant. We both watched a clock count down to the moment when we had to go on.
I mention all this because Ben Silbermann doesn't do a ton of public appearances, or even interviews with journalists. Which means when you've got the guy there and willing to answer questions, it's exciting. In the spring, there were dozens of stories about Pinterest. That's dialed back in the past few months (aside from Fast Company's excellent feature), but Pinterest just keeps growing and growing.
By now, most people are familiar with the company's mechanic. You can decompose any web page into its constituent images and pin them to one of your "boards." That's the user side of the experience and it's very, very slick. Silbermann contends that Pinterest's core value is that it lets users plan their futures, unlike Facebook (organizing your past) or Twitter (narrating your present). That's how he sees his product fitting into people's lives, he told me.
I opened the interview with perhaps too much of a focus on the demographics of Pinterest. You have almost certainly heard that Pinterest has more female users than male ones. But it's also more Midwestern than your average young web product. I'm not interested in these facts per se, but I would like to know how and why the network developed. Was there something to the core mechanic that disproportionately appealed to women? Or did they just happen to populate their beta network with a lot of Midwestern women and from that seed sprung this whole interesting tree? Silbermann told me he thought it was a little of both.
The question I was saving up, though, didn't have anything to do with the user experience of Pinterest. All the time I've spent reporting on how companies like Google and Nokia build maps had convinced me that building tools that allow you to structure vast amounts of human knowledge into a machine-readable format is an amazing way to create value. This is what librarians do. And this is what Google Translate does. And it's what the people who make the map software on your phone did. The machines are amazing at using the data, but we're the ones who are good at parsing the logic of the human world.
One of the big tasks in artificial intelligence, for example, is labeling photographs. Both Microsoft and Google have built cutting-edge (and huge!) neural nets that can identify cats in YouTube videos, for example. They are getting better all the time and there have been several step changes in how good they are over the last five years.
But could the big machines separate cats into cute cats and silly cats, or recognize a picture of cross-species animal friends? Not really. And this is something that humans can do effortlessly. We impose categories on things because that is how humans work. And another name for a Pinterest board is a category.
So, if you take this perspective, Pinterest becomes something wholly different. It's a fun game to get users to embed their knowledge about the objects and logic of the human world into a database of photographs.
That's what I really wanted to ask Silbermann about. What's he gonna do with all that beautifully, humanly organized data?
And right as I was winding up to that question, working our way towards it, a fire alarm rang. At first, I told people to hang out in their seats for a few seconds, hoping that it'd switch off immediately. But the clanging went on. And soon, Silbermann and I were making our way down the back stairs and out into the unusually warm night. He had a meeting back down in Palo Alto. I hopped in an Uber car and rode back to BART pinning the images from my day to mental boards: missed opportunities, humans vs. machines, San Francisco summer in November, fire alarms.
Most presidents view inaugural addresses as a rare opportunity to appeal beyond “the base.” This was base-only.
For my sins, I have read every U.S. presidential inaugural address ever given, and played a small part in writing one of them—Jimmy Carter’s, delivered 40 years ago today.
The first one I remember hearing, John F. Kennedy’s in 1961, I saw on a fuzzy black-and-white TV from my 7th-grade American history classroom in California. The arctic conditions that day in Washington practically radiated through the TV screen. I remember seeing the revered 87-year-old poet Robert Frost hunch against the wind and squint in the low-sun glare as he tried to read the special inaugural ode he had composed. Then Richard Nixon, just defeated by Kennedy in a hair’s-breadth race, reached across to block the glare with his top hat. Frost waved him off and began reciting from memory one of his best-known poems, “The Gift Outright.”
Donald Trump will take the oath of office on Friday, becoming the 45th president of the United States.
Donald Trump takes the oath of office on Friday, to become the 45th president of the United States.
The day’s inaugural festivities will get underway in the morning and continue through Saturday. The swearing-in ceremony, which will take place outside of the Capitol, is expected to begin at 11:30 a.m., followed by an inaugural parade at 3 p.m. and inaugural balls in the evening.
Thousands of attendees are expected to descend on Washington, DC for the ceremonies, which will likely be met with celebration and protest. We’ll bring you the latest updates from the nation’s capital as events unfold. Also see our continuing coverage:
Commentators love to praise the peaceful handover of power—but this year, it stands as a reminder of the system’s fragility and shortcomings.
Every presidency is different, but inaugural coverage is always the same. Commentators congratulate Americans on the peaceful transition of power and intone solemn sentences about democratic renewal.
There is something unnerving about these reassurances, something overstated, even hysterical. When a British prime minister loses the confidence of the House of Commons and must suddenly trundle out of 10 Downing Street (as some six dozen of them have done since the job was invented in the 1740s; a few more than once), nobody marvels on television how wonderful it is that he or she doesn’t try to retain power by force of arms. Nobody in Denmark thinks it extraordinary when one party relinquishes power to another. Ditto New Zealand or Switzerland—all of them treat peaceful transfers of power as the developed world norm, like reliable electricity or potable water.
From the nosebleed section of the National Mall, Donald Trump’s supporters watched his inauguration with high hopes for his presidency.
Friday’s inauguration ceremony was the calm after the storm.
The crowd on Washington, D.C.’s National Mall could have easily turned into one last Trump campaign rally, with thousands of red-topped supporters screaming for their leader and boo-hissing any Democrat spotted on the Jumbotrons.
But the mood inside the security barricades was affable, a byproduct, perhaps, of collective exhaustion from the hassle of navigating through security lines. Or perhaps Trump’s supporters simply realized they didn’t need to shout anymore. After all, they’d already won.
“I feel amazing. I feel like this is Christmas,” Josh Hammaker, a Trump voter from Calvert County, Maryland, told me in the minutes before the ceremony began. Hammaker considers himself a Democrat, but broke for Trump in November. “This is the best day of my life.” Or, at least, “one of ‘em. We’re finally getting our country back.”
On January 20, 2017, the peaceful transfer of American power took place in Washington, DC, as Barack Obama, passed the office to Donald J. Trump.
On January 20, 2017, the peaceful transfer of American power took place in Washington, DC, as the 44th President of the United States, Barack Obama passed the office to President-elect Donald J. Trump. Hundreds of thousands attended the ceremony, gathering in the National Mall to hear the swearing in and Trump’s inaugural address, while groups of protesters clashed with police in some of Washington’s streets. President Trump, Vice President Mike Pence, and their wives then bid farewell to former President Obama and his wife, as the Obamas headed to Air Force One for one last flight.
Narcissism, disagreeableness, grandiosity—a psychologist investigates how Trump’s extraordinary personality might shape his possible presidency.
In 2006, Donald Trump made plans to purchase the Menie Estate, near Aberdeen, Scotland, aiming to convert the dunes and grassland into a luxury golf resort. He and the estate’s owner, Tom Griffin, sat down to discuss the transaction at the Cock & Bull restaurant. Griffin recalls that Trump was a hard-nosed negotiator, reluctant to give in on even the tiniest details. But, as Michael D’Antonio writes in his recent biography of Trump, Never Enough, Griffin’s most vivid recollection of the evening pertains to the theatrics. It was as if the golden-haired guest sitting across the table were an actor playing a part on the London stage.
“It was Donald Trump playing Donald Trump,” Griffin observed. There was something unreal about it.
A history of the first African American White House—and of what came next
In the waning days of President Barack Obama’s administration, he and his wife, Michelle, hosted a farewell party, the full import of which no one could then grasp. It was late October, Friday the 21st, and the president had spent many of the previous weeks, as he would spend the two subsequent weeks, campaigning for the Democratic presidential nominee, Hillary Clinton. Things were looking up. Polls in the crucial states of Virginia and Pennsylvania showed Clinton with solid advantages. The formidable GOP strongholds of Georgia and Texas were said to be under threat. The moment seemed to buoy Obama. He had been light on his feet in these last few weeks, cracking jokes at the expense of Republican opponents and laughing off hecklers. At a rally in Orlando on October 28, he greeted a student who would be introducing him by dancing toward her and then noting that the song playing over the loudspeakers—the Gap Band’s “Outstanding”—was older than she was.
He’s moved to establish his dominance of his party, of Congress, and of the media. Now, he turns to the nation.
Even for some Republicans, it is still a bit unbelievable. They have it all now—all the power. They won it fair and square. Donald Trump is assuming the presidency, and Republicans control the House and Senate.
They streamed into Washington this week to collect their reward, the activists and party hacks and true believers who helped make it happen. The members of the Republican National Committee, representing every state and territory, gathered in the ornate, slightly dowdy ballrooms of Washington’s Omni Shoreham hotel, where they took care of the party’s business between being feted at lunches, receptions, and inaugural balls. The mood was jubilant: Against all odds, after years of frustration, everything they worked for had come to pass.
The Senate confirmed the first two members of the new president’s administration: James Mattis as defense secretary and John Kelly as homeland security secretary.
Updated on January 20, 2017 at 6:29 p.m. ET
President Trump has the first two members of his Cabinet confirmed: Defense Secretary James Mattis and Homeland Security Secretary John Kelly.
The Senate overwhelmingly voted to approve both men for their posts late Friday afternoon, hours after Trump took the oath of office. But to the consternation of Republicans, the Senate stopped there.
Senate Majority Leader Mitch McConnell had pushed Democrats to agree to confirm a third member of Trump’s national-security team, Representative Mike Pompeo as CIA director. Democrats, however, refused to allow a vote on Friday, and after a brief negotiation, McConnell agreed to push it back until Monday.
Trump begins his presidency with the most skeletal administration in nearly three decades. The Senate confirmed seven of President George W. Bush and Barack Obama’s nominees on their first day in office in 2001 and 2009, respectively. President Bill Clinton won approval of three nominees on January 20, 1993. The Trump transition got off to a slow start vetting its nominees after the election, and Democrats are demanding more scrutiny and debate for most of his picks.