Here's a pocket history of the web, according to many people. In the early days, the web was just pages of information linked to each other. Then along came web crawlers that helped you find what you wanted among all that information. Some time around 2003 or maybe 2004, the social web really kicked into gear, and thereafter the web's users began to connect with each other more and more often. Hence Web 2.0, Wikipedia, MySpace, Facebook, Twitter, etc. I'm not strawmanning here. This is the dominant history of the web as seen, for example, in this Wikipedia entry on the 'Social Web.'
1. The sharing you see on sites like Facebook and Twitter is the tip of the 'social' iceberg. We are impressed by its scale because it's easy to measure.
2. But most sharing is done via dark social means like email and IM that are difficult to measure.
3. According to new data on many media sites, 69% of social referrals came from dark social. 20% came from Facebook.
4. Facebook and Twitter do shift the paradigm from private sharing to public publishing. They structure, archive, and monetize your publications.
But it's never felt quite right to me. For one, I spent most of the 90s as a teenager in rural Washington and my web was highly, highly social. We had instant messenger and chat rooms and ICQ and USENET forums and email. My whole Internet life involved sharing links with local and Internet friends. How was I supposed to believe that somehow Friendster and Facebook created a social web out of what was previously a lonely journey in cyberspace when I knew that this has not been my experience? True, my web social life used tools that ran parallel to, not on, the web, but it existed nonetheless.
To be honest, this was a very difficult thing to measure. One dirty secret of web analytics is that the information we get is limited. If you want to see how someone came to your site, it's usually pretty easy. When you follow a link from Facebook to The Atlantic, a little piece of metadata hitches a ride that tells our servers, "Yo, I'm here from Facebook.com." We can then aggregate those numbers and say, "Whoa, a million people came here from Facebook last month," or whatever.
There are circumstances, however, when there is no referrer data. You show up at our doorstep and we have no idea how you got here. The main situations in which this happens are email programs, instant messages, some mobile applications*, and whenever someone is moving from a secure site ("https://mail.google.com/blahblahblah") to a non-secure site (http://www.theatlantic.com).
This means that this vast trove of social traffic is essentially invisible to most analytics programs. I call it DARK SOCIAL. It shows up variously in programs as "direct" or "typed/bookmarked" traffic, which implies to many site owners that you actually have a bookmark or typed in www.theatlantic.com into your browser. But that's not actually what's happening a lot of the time. Most of the time, someone Gchatted someone a link, or it came in on a big email distribution list, or your dad sent it to you.
Nonetheless, the idea that "social networks" and "social media" sites created a social web is pervasive. Everyone behaves as if the traffic your stories receive from the social networks (Facebook, Reddit, Twitter, StumbleUpon) is the same as all of your social traffic. I began to wonder if I was wrong. Or at least that what I had experienced was a niche phenomenon and most people's web time was not filled with Gchatted and emailed links. I began to think that perhaps Facebook and Twitter has dramatically expanded the volume of -- at the very least -- linksharing that takes place.
Everyone else had data to back them up. I had my experience as a teenage nerd in the 1990s. I was not about to shake social media marketing firms with my tales of ICQ friends and the analogy of dark social to dark energy. ("You can't see it, dude, but it's what keeps the universe expanding. No dark social, no Internet universe, man! Just a big crunch.")
And then one day, we had a meeting with the real-time web analytics firm, Chartbeat. Like many media nerds, I love Chartbeat. It lets you know exactly what's happening with your stories, most especially where your readers are coming from. Recently, they made an accounting change that they showed to us. They took visitors who showed up without referrer data and split them into two categories. The first was people who were going to a homepage (theatlantic.com) or a subject landing page (theatlantic.com/politics). The second were people going to any other page, that is to say, all of our articles. These people, they figured, were following some sort of link because no one actually types "http://www.theatlantic.com/technology/archive/2012/10/atlast-the-gargantuan-telescope-designed-to-find-life-on-other-planets/263409/." They started counting these people as what they call direct social.
The second I saw this measure, my heart actually leapt (yes, I am that much of a data nerd). This was it! They'd found a way to quantify dark social, even if they'd given it a lamer name!
On the first day I saw it, this is how big of an impact dark social was having on The Atlantic.
Just look at that graph. On the one hand, you have all the social networks that you know. They're about 43.5 percent of our social traffic. On the other, you have this previously unmeasured darknet that's delivering 56.5 percent of people to individual stories. This is not a niche phenomenon! It's more than 2.5x Facebook's impact on the site.
Day after day, this continues to be true, though the individual numbers vary a lot, say, during a Reddit spike or if one of our stories gets sent out on a very big email list or what have you. Day after day, though, dark social is nearly always our top referral source.
Perhaps, though, it was only The Atlantic for whatever reason. We do really well in the social world, so maybe we were outliers. So, I went back to Chartbeat and asked them to run aggregate numbers across their media sites.
Get this. Dark social is even more important across this broader set of sites. Almost 69 percent of social referrals were dark! Facebook came in second at 20 percent. Twitter was down at 6 percent.
All in all, direct/dark social was 17.5 percent of total referrals; only search at 21.5 percent drove more visitors to this basket of sites. (FWIW, at The Atlantic, social referrers far outstrip search. I'd guess the same is true at all the more magaziney sites.)
There are a couple of really interesting ramifications of this data. First, on the operational side, if you think optimizing your Facebook page and Tweets is "optimizing for social," you're only halfway (or maybe 30 percent) correct. The only real way to optimize for social spread is in the nature of the content itself. There's no way to game email or people's instant messages. There's no power users you can contact. There's no algorithms to understand. This is pure social, uncut.
Second, the social sites that arrived in the 2000s did not create the social web, but they did structure it. This is really, really significant. In large part, they made sharing on the Internet an act of publishing (!), with all the attendant changes that come with that switch. Publishing social interactions makes them more visible, searchable, and adds a lot of metadata to your simple link or photo post. There are some great things about this, but social networks also give a novel, permanent identity to your online persona. Your taste can be monetized, by you or (much more likely) the service itself.
Third, I think there are some philosophical changes that we should consider in light of this new data. While it's true that sharing came to the web's technical infrastructure in the 2000s, the behaviors that we're now all familiar with on the large social networks was present long before they existed, and persists despite Facebook's eight years on the web. The history of the web, as we generally conceive it, needs to consider technologies that were outside the technical envelope of "webness." People layered communication technologies easily and built functioning social networks with most of the capabilities of the web 2.0 sites in semi-private and without the structure of the current sites.
If what I'm saying is true, then the tradeoffs we make on social networks is not the one that we're told we're making. We're not giving our personal data in exchange for the ability to share links with friends. Massive numbers of people -- a larger set than exists on any social network -- already do that outside the social networks. Rather, we're exchanging our personal data in exchange for the ability to publish and archive a record of our sharing. That may be a transaction you want to make, but it might not be the one you've been told you made.
* Chartbeat datawiz Josh Schwartz said it was unlikely that the mobile referral data was throwing off our numbers here. "Only about four percent of total traffic is on mobile at all, so, at least as a percentage of total referrals, app referrals must be a tiny percentage," Schwartz wrote to me in an email. "To put some more context there, only 0.3 percent of total traffic has the Facebook mobile site as a referrer and less than 0.1 percent has the Facebook mobile app."
The number of American teens who excel at advanced math has surged. Why?
On a sultry evening last July, a tall, soft-spoken 17-year-old named David Stoner and nearly 600 other math whizzes from all over the world sat huddled in small groups around wicker bistro tables, talking in low voices and obsessively refreshing the browsers on their laptops. The air in the cavernous lobby of the Lotus Hotel Pang Suan Kaew in Chiang Mai, Thailand, was humid, recalls Stoner, whose light South Carolina accent warms his carefully chosen words. The tension in the room made it seem especially heavy, like the atmosphere at a high-stakes poker tournament.
Stoner and five teammates were representing the United States in the 56th International Mathematical Olympiad. They figured they’d done pretty well over the two days of competition. God knows, they’d trained hard. Stoner, like his teammates, had endured a grueling regime for more than a year—practicing tricky problems over breakfast before school and taking on more problems late into the evening after he completed the homework for his college-level math classes. Sometimes, he sketched out proofs on the large dry-erase board his dad had installed in his bedroom. Most nights, he put himself to sleep reading books like New Problems in Euclidean Geometry and An Introduction to Diophantine Equations.
For decades, some psychologists have claimed that bilinguals have better mental control. Their work is now being called into question.
In one of his sketches, comedian Eddie Izzard talks about how English speakers see bilingualism: “Two languages in one head? No one can live at that speed! Good lord, man. You’re asking the impossible,” he says. This satirical view used to be a serious one. People believed that if children grew up with two languages rattling around their heads, they would become so confused that their “intellectual and spiritual growth would not thereby be doubled, but halved,” wrote one professor in 1890. “The use of a foreign language in the home is one of the chief factors in producing mental retardation,” said another in 1926.
A century on, things are very different. Since the 1960s, several studies have shown that bilingualism leads to many advantages, beyond the obvious social benefits of being able to speak to more people. It also supposedly improves executive function—a catch-all term for advanced mental abilities that allow us to control our thoughts and behavior, such as focusing on a goal, ignoring distractions, switching attention, and planning for the future.
After a pair of poor showings in New Hampshire, Chris Christie and Carly Fiorina drop out of the race.
The Republican race is headed to South Carolina with two fewer candidates. The day after finishing sixth and seventh in the New Hampshire primaries, New Jersey Governor Chris Christie and former Hewlett-Packard CEO Carly Fiorina announced on Wednesday that they were suspending their campaigns.
Fiorina was always a long shot—she was practically a political newcomer, having only run one unsuccessful Senate campaign. And while her record at HP was vulnerable to attack, Republican figures saw in her both private-sector experience and a woman who could counter Hillary Clinton’s monopoly on a “historic” woman’s candidacy. While many political professionals sniffed at Fiorina’s candidacy, remembering that 2010 Senate race, she broke out after a commanding performance in the undercard to the first Republican debate. That earned her a promotion to the main stage at the next debate, where she scored another victory. But it was all downhill from there. Dogged by questions of honesty and unable to earn media attention, her campaign faded quickly.
Attorney General Loretta Lynch announced the Justice Department is suing the Missouri municipality after an agreement on reform broke down.
The Justice Department filed a wide-ranging lawsuit against Ferguson, Missouri, in federal court Wednesday, accusing the municipality of “a pattern or practice of law enforcement conduct that violates the Constitution and federal civil rights laws,” Attorney General Loretta Lynch announced.
“Residents of Ferguson have suffered the deprivation of their constitutional rights—the rights guaranteed to all Americans—for decades,” Lynch said. “They have waited decades for justice. They should not be forced to wait any longer.”
The lawsuit’s allegations mirror those in the Justice Department’s landmark Ferguson Report, which was released last March on the same day as a separate report clearing Officer Darren Wilson of civil-rights violations for the shooting death of Michael Brown in August 2014. Brown’s death, alongside the high-profile shootings of unarmed black men and women in other cities, led to violent protests in Ferguson and ignited a national debate over race and policing in the U.S.
Issued last summer, the rules are the centerpiece of the White House’s climate-change-fighting agenda, and they play a big part in the recent, tepid optimism about global warming. Without the proposal of the plan, the United States couldn’t have secured the Paris Agreement, the first international treaty to mitigate greenhouse-gas emissions, last December. And without the adoption of the plan, the United States almost certainly won’t be able to comply with that document. If the world were to lose the Paris Agreement—which was not a total solution to the climate crisis, but meant to be a first, provisional step—years could be lost in the diplomatic fight to reduce climate-change’s dangers.
After getting shut down late last year, a website that allows free access to paywalled academic papers has sprung back up in a shadowy corner of the Internet.
There’s a battle raging over whether academic research should be free, and it’s overflowing into the dark web.
Most modern scholarly work remains locked behind paywalls, and unless your computer is on the network of a university with an expensive subscription, you have to pay a fee, often around 30 dollars, to access each paper.
Many scholars say this system makes publishers rich—Elsevier, a company that controls access to more than 2,000 journals, has a market capitalization about equal to that of Delta Airlines—but does not benefit the academics that conducted the research, or the public at large. Others worry that free academic journals would have a hard time upholding the rigorous standards and peer reviews that the most prestigious paid journals are famous for.
Most people in the U.S. believe their country is going to hell. But they’re wrong. What a three-year journey by single-engine plane reveals about reinvention and renewal.
When news broke late last year of a mass shooting in San Bernardino, California, most people in the rest of the country, and even the state, probably had to search a map to figure out where the city was. I knew exactly, having grown up in the next-door town of Redlands (where the two killers lived) and having, by chance, spent a long period earlier in the year meeting and interviewing people in the unglamorous “Inland Empire” of Southern California as part of an ongoing project of reporting across America.
Some of what my wife, Deb, and I heard in San Bernardino before the shootings closely matched the picture that the nonstop news coverage presented afterward: San Bernardino as a poor, troubled town that sadly managed to combine nearly every destructive economic, political, and social trend of the country as a whole. San Bernardino went into bankruptcy in 2012 and was only beginning to emerge at the time of the shootings. Crime is high, household income is low, the downtown is nearly abandoned in the daytime and dangerous at night, and unemployment and welfare rates are persistently the worst in the state.
The ancient civilization may have tracked Jupiter using sophisticated methods, but their reasons for stargazing were very different than ours.
We’ve never escaped the influence of the Babylonians. That there are 60 seconds in a minute, 60 minutes in an hour, and 360 degrees in a full circle, are all echoes of the Babylonian preference for counting in base 60. An affinity for base 12 (inches in a foot, pence in an old British shilling) is also an offshoot, 12 being a factor of 60.
All this suggests that the Babylonians had a mathematics worth copying, which was why the Greeks did copy it and thereby rooted these number systems in Western tradition. The latest indication of Babylonian mathematical sophistication is the discovery that their astronomers knew that, in effect, the distance traveled by a moving object is equal to the area under the graph of velocity plotted against time. Previously it had been thought that this relationship wasn’t recognized until the fourteenth century in Europe. But since historian Mathieu Ossendrijver of the Humboldt University in Berlin found the calculation described in a series of clay tablets inscribed with cuneiform writing in Babylonia during the fourth to the first centuries B.C.E., where it was used to figure out the distance traveled across the sky by the planet Jupiter.
Why Donald Trump's anti-immigration rhetoric was enough for movement conservatives to forgive his history of liberalism.
Last summer, Donald Trump described Mexican immigrants as “bringing drugs, they’re bringing crime. They’re rapists.” In December, he called for “a total and complete shutdown of Muslims entering the United States.” Many commentators claim that this wild rhetoric helps Trump suck up media oxygen or appear like a straight-talking political outsider. But the most important benefit of the anti-immigrant language is that it inoculates Trump against the charge of being a closet liberal.
Trump has a seemingly fatal vulnerability in the Republican primary: His past support for a host of moderate and liberal positions. In recent years, Trump said he would “press for universal health care,” claimed that he was “pro-choice in every respect,” remarked that “I hate the concept of guns,” stated that Hillary Clinton would “do a good job” in negotiating with Iran, asserted that the GOP was “just too crazy right,” and even said, “In many cases, I probably identify more as a Democrat.”
This morning I went on Democracy Now to discuss my critique of “class-first” policy as a way of ameliorating the effects of racism. In the midst of that discussion I made the point that one can maintain a critique of a candidate—in this case Bernie Sanders—and still feel that that candidate is deserving of your vote. Amy Goodman, being an excellent journalist, did exactly what she should have done—she asked if I were going to vote for Senator Sanders.
I, with some trepidation, answered in the affirmative. I did so because I’ve spent my career trying to get people to answer uncomfortable questions. Indeed, the entire reason I was on the show was to try to push liberals into directly addressing an uncomfortable issue that threatens their coalition. It seemed wrong, somehow, to ask others to step into their uncomfortable space and not do so myself. So I answered.