Hiring in the Digital Age

Bob Cohn Sep 20 2012, 5:15 PM ET

Even for twentysomethings, the job description is clear: Everyone is an editor in chief.

Wired.com

Not so long ago, magazine and newspaper editors knew exactly what they were looking for when hiring young journalists. Certain jobs called for certain skills: Reporters had to report, researchers had to research, designers had to design.

These days, things are more complicated. Most of the new jobs in journalism are on the digital side, where a broader and somewhat different set of skills is required than we print hires possessed a generation or two ago. What editors need now is a new breed of journalist.

Over the last few years at The Atlantic, I've played a part in hiring several dozen young digital journalists--into new jobs, thanks to our web expansion, or into open slots created by departing employees. (We have, of course, brought on lots of experienced journalists, too.) What we're looking for, I've come to realize, is people who can do a bit of everything: report and write stories; write headlines and deks; select and crop photos; fact check and copy edit the work of others; make charts and graphs; oversee social media; manage outside writers. (And hey, can you do some coding?)

The upshot: Today, everyone is an editor in chief.

This transition from vertical job descriptions to horizontal job descriptions is perhaps the most profound change in newsrooms that are full of change. I can't say whether this is a sign of trouble or triumph for journalism. Probably both. But it is definitely a matter of fact.

As an industry, we've come to the point where we are asking a lot of relatively inexperienced twentysomethings, perhaps too much. The range of duties, combined with the need for speed, can lead to mistakes. But my sense is that there's no going back. The new platforms and the new business environment demand a shift from more genteel times. The good news is that as much as we expect of these new hires, it's been my experience that they can do the work. There's a surprising amount of talent and energy and sophistication out there.

Finding this talent marries traditional recruiting methods with an eye toward the new realities. On the traditional side, it still pays to cast a wide net, even if that means sifting through more than a hundred resumes for every opening. And we're still looking at customary markers of excellence: success in past jobs, intellectual curiosity, dynamic thinking.

But the new world prizes other skills, too. The best hires possess a kind of creativity and entrepreneurialism that my peers and I surely didn't have at that age. Today's young web journalists are learning to frame and write stories in innovative ways. And as smart at they are, they're also playful, ready to bring some fun to the game.

We also look for a candidate's ability to make lateral connections across topics. In interviewing business writers, we might ask about tax policy and retail trends but we're most interested in how candidates think about non-business topics--and whether they have the instinct to apply a business or economics lens to everyday subjects. Likewise, we look for what Gabriel Snyder, editor of The Atlantic Wire, calls "keyboard presence." Just as actors can have stage presence and athletes can have field presence, a good web writer is a natural in front of the screen.

And then there's speed. Digital hires ought to be able to move quickly from task to task, keep active multiple windows--on their screens and in their heads. But not, alas, at the expense of accuracy. In a world where there's typically one layer of editing instead of two or three (or more), you gotta get it right.

In pursuit of journalists with these new skills, we've found that it can pay to look in unlikely places. Alan Taylor, who oversees The Atlantic's crowd-pleasing "In Focus" photo blog, was a web developer at the Boston Globe when he started assembling image galleries on the side. James Hamblin, The Atlantic's new health editor, is a medical doctor who came straight out of residency in radiology to join us as a full-time editor and writer. Neither Alan nor Jim came to us with anything close to a traditional journalism background. But they have the right sensibilities--and the skills to succeed in a new age.

This post also appears at Folio, where Cohn writes a bimonthly column.

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Bob Cohn is the editor of Atlantic Digital. He oversees editorial affairs for TheAtlantic.com, The Atlantic Wire, The Atlantic Cities, and The Atlantic's mobile platforms. He has worked as executive editor at Wired and The Industry Standard and as a writer at Newsweek. More

Bob Cohn is editor of Atlantic Digital. In this role, he oversees all editorial components of The Atlantic’s digital and mobile properties, including TheAtlantic.com, The Atlantic Wire, and The Atlantic Cities, as well as the presentation of the print publication’s content on digital platforms.

Prior to joining The Atlantic in January 2009, Cohn was for eight years executive editor of Wired, where he helped the magazine find a mainstream following and earn a national reputation. He oversaw all editorial aspects of the magazine, helping to supervise a staff of 40 journalists and dozens of freelancers. Under his leadership, Wired was nominated seven times for a National Magazine Award for General Excellence and won the honor three times.

For nearly two years during the dot-com boom, Cohn was executive editor at The Industry Standard, a newsweekly covering the Internet economy. He directed a staff of writers and editors, planned and edited cover stories, and was in charge of editorial special projects, including the company’s extensions into television, radio, international publishing, and new domestic magazines. During the late 1990s, he worked four years as editor and, later, publisher of Stanford magazine, and as editorial director of the Stanford Alumni Association, overseeing the bimonthly magazine, the online department, electronic newsletters, and other communications programs.

Cohn began his journalism career at Newsweek, where he worked in the Washington bureau for 10 years. He served as the magazine’s legal affairs correspondent, with responsibility for the Supreme Court, the Justice Department, and the FBI, and later was named the magazine’s White House correspondent. He covered the presidency of Bill Clinton from 1993 to early 1996.

Since his arrival in 2009, Atlantic Digital has received numerous journalistic honors. For the past three consecutive years, The Atlantic has been named a National Magazine Award finalist for “General Excellence, Digital,” among other categories. The Atlantic was also named a finalist for Magazine of the Year (print and web combined) in 2010 and 2011. In 2011, TheAtlantic.com received Min Online’s “Best of the Web” award for “Editorial Excellence “ Overall” and in 2012, Cohn and colleagues were recognized as Min’s “Digital Team of the Year.” Following Cohn’s first year at The Atlantic, TheAtlantic.com received a Webby Award for Best Magazine, and in the months after the launch of Atlantic Cities, the site received Ad Age’s Media Vanguard Award for Best Web Vertical Launch.

Individually, Cohn has been recognized for his accomplishments at The Atlantic. In 2012, he was inducted into Min’s Digital Hall of Fame in 2012, and in 2010 he was named one of Washington, D.C.’s 50 Most Powerful People by GQ.

Cohn’s work has been recognized with a variety of other national awards for editing and writing. During his tenure at Wired, the magazine was nominated for 11 National Magazine Awards and won six, including the three citations for General Excellence. At Newsweek, where he shared in more than a dozen awards, he was honored with the American Bar Association’s prestigious Silver Gavel Award for coverage of the Clarence Thomas Supreme Court confirmation process. At Stanford magazine, a story he wrote on the university’s affirmative action policies was named best article of the year in college magazines. The next year, Stanford was named the best university publication in the country by Folio magazine.

Cohn graduated from Stanford with high honors and later earned a master's degree in the Study of Law from Yale Law School as a Ford Foundation Fellow. A native of Chicago, he lives with his wife and two daughters outside Washington, D.C.