A Framed First Dollar for the Internet Age

Or, the most awesomely nerdy conference table ever.

ConferenceTAble.jpg

You know those framed dollar bills you see in some businesses that commemorate the first money they ever made? Well, this is sort of an update to that concept for the Internet era. 

Above we see Cleveland-based SparkBase's conference table. The components of their first servers were built into the wood of the table by the founder of the company, Douglas Hardman, and his brother. Hell of a way to commemorate the start that you got in digital biz.

Ideas and Entrepreneurs on the Leading Edge
See full coverage

SparkBase is a nice success story. They've been hiring like crazy in Cleveland, particularly in the last year and a half and are up to 50 people working out of their new offices. They're one of several middleware vendors in the retail space that are emerging to collect and analyze retail data.

"If you have a loyalty, gift, or reward card in your pocket, there are 4 or 5 networks that process those transactions. We're one of them," said Hardman. 

They can offer sophisticated analytics on merchants' customers retail spending habits, which can then be used to fine-tune promotions.

"I can say about [a customer], our research and all the other programs he's listed in say that he actions more often on a percent-off offer. And we can say that his average purchase is $5. So, instead of sending him a $1 off coupon, I can send him a 20 percent off coupon. He's more likely to use that, even though it's the same monetary value," Hardman said said. "It's all about data analytics and getting people to shop at the stores that they're shopping at more often and merchants rewarding their customer base."

They're now building what he calls "a transaction engine" by integrating their network with merchants. They expect to be up and running with 500,000 businesses by next year.

Presented by

The Case for Napping at Work

Most Americans don't get enough sleep. More and more employers are trying to help address that.

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register.

blog comments powered by Disqus

Video

The Case for Napping at Work

Most Americans don't get enough sleep. More and more employers are trying to help address that.

Video

A Four-Dimensional Tour of Boston

In this groundbreaking video, time moves at multiple speeds within a single frame.

Video

Who Made Pop Music So Repetitive? You Did.

If pop music is too homogenous, that's because listeners want it that way.

Video

Playing An Actual Keyboard Cat

A music video transforms food, pets, and objects into extraordinary instruments.

Video

Stunning GoPro Footage of a Wildfire

In the field with America’s elite Native American firefighting crew

Video

The Man Who Built a Forest Larger Than Central Park

Since 1979, he has planted more than 1,300 acres of trees.

More in Technology

Just In