Here Are 10 GIFs That Will Restore Your Faith in GIFs

More

Matthew DiVito's animated GIFs would be right at home at MoMA.

ellipse.gif

The animated GIF is one of the purest forms we have of Internet-native artistry. It is almost always ridiculous and almost always wondrous, and that is because at its best it is almost always the product of a knowing amateur. In that, it is much like the Internet itself. And yet the GIF, bless its GIFy heart, knows its place: it exists almost solely to make already-funny images of Michael J. Fox and Homer J. Simpson and Pulp Fiction and Mean Girls and corgis and cats even more hilarious.

But: almost solely. GIFs can also become, when they choose to be, things of remarkable beauty. And few things demonstrate that more clearly than the work of Matthew DiVito, who is a freelance graphic designer and, as a side job, an animator of GIFs. In 2011, DiVito wanted some extra practice with Cinema 4D. So he started creating animations -- GIFs whose purpose was not to provide ironic commentary on current events, but to provide beauty itself. DiVito began cataloguing his mesmerizing creations on Tumblr, where he has since built up a large and loyal following for his work

And no wonder. DiVito's decidedly non-Nyan-cat-like productions are perfectly at home on the Internet, but would be just as appropriate as MoMA installations. They transform ironic repetition -- the core component of the GIF -- into something much more meaningful. Into something, you might say, profound.

TRIGON.gif smh.gif rough_seas.gif reflect.gif typeA.gif triduo.gif hexa.gif trepidation[ icon from The Noun Project ].gif the_eye.gif

Via Fast Company/Co.DESIGN

Jump to comments
Presented by

Megan Garber is a staff writer at The Atlantic. She was formerly an assistant editor at the Nieman Journalism Lab, where she wrote about innovations in the media.

Get Today's Top Stories in Your Inbox (preview)

When Will Robots Take Over the World?

"In a sense, we're already becoming cyborgs."


Elsewhere on the web

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register. blog comments powered by Disqus

Video

Is Wine Healthy?

James Hamblin prepares to impress his date with knowledge about the health benefits of wine.

Video

The World's Largest Balloon Festival

Nine days, more than 700 balloons, and a whole lot of hot air

Video

The Origins of Bungee Jumping

"We had this old potato sack and I filled it up with rocks and dropped it over the side. It just hit the water, split, dropping all the stones. And that was our test."

Video

Is Trading Stocks for Suckers?

If you think you’re smarter than the stock market, you’re probably either cheating or wrong

Video

I Spent Half My Life Making a Video Game

How a childhood hobby became a labor of love

Writers

Up
Down

More in Technology

Just In