This microsite is like a crystal ball for the 6th-grade girl in all of us.
If there is one area where the Internet is a clear improvement over the media ecology it disrupted, it is in the production and dissemination of animal videos. When I was a kid, you had to watch Bob Sagat tell dumb jokes in order to see some funny animal videos. Now, any old person with a dog, cat, goat, horse, dolphin, or pig can post their antics for all to see -- and some to remix.
For example, in response to the goats surfing video, Grist editor and Atlantic Tech contributor Philip Bump linked me to his Animal Matrix today. The Animal Matrix shows a dozen different animals engaged with each other in YouTube videos. It's like a crystal ball for the 6th-grade girl in all of us: O, Animal Matrix, please show me a video of a dolphin together with a horse? And the Matrix is like, "SURE!" O, Animal Matrix, can I see a wolf cub playing with a grizzly bear cub? And the Matrix is like, "SURE!" O, Animal Matrix, I need to see a monkey sitting on a cow! And, of course, the Matrix is like, "SURE!"
This is the best Friday afternoon office fodder. Feel free to post it on your locker.