There's only one word for the European Commission's attempt to attract women to careers in science: sorry.
From: Women, everywhere
Subject: "Science: It's a Girl Thing!"
Date: June 27, 2012 11:15 AM EDT
To: Marie Curie, Ada Lovelace, Florence Nightingale, Rosalind Franklin, Jane Goodall, and millions more ...
Cc: European Commission
Dear Dr. Curie et al,
On behalf of women, the world, progress, and the year 2012, we would like to apologize for the European Commission's above effort to encourage women to pursue careers in science. Though we were not responsible for the making of the film, we nonetheless feel compelled to express our regret -- to you and your legacies -- for its creation and continued existence. The advertisement may well have been well-intentioned, and we certainly have no objection to heels or lipstick or sunglasses or muzak or giggles or the synthetic charms of Pepto Bismol Pink.
We believe, however, that science sells itself. It needs no polish or varnish or manufactured appeal to be attractive to women. To imply otherwise is an insult. To science and to women.
Please accept our sincerest apologies.