Yep, Google Just Patented Background Noise

More

A rendering of Google's latest patent. Note the lines: "environmental condition" and "ad server."

In 2008, Google applied to patent a system that analyzes the environments surrounding mobile phones -- temperature, humidity, sound -- by way of sensors embedded in those phones. The technology would be mainly used, Google said in its filing, for (yes) "advertising based on environmental conditions." It would provide another information layer, beyond quaint little GPS, that would target ads based not just on users' immediate locations, but on their immediate environments. So, the filing noted, detections of hot weather could serve up ads for air conditioners; or, inversely, winter coats. Or the phone sensors might detect, say, the distinctive sounds of an orchestra being tuned, and combine that information -- the user is at a concert -- with location data and local events data to figure out which concert the user is attending. And then serve ads (for nearby restaurants, orchestral CDs, local violin teachers) based on that intel.

Cool, no? And also totally creepy?

Well. This week, Google was granted its patent. The firm has officially patented background noise. (And also: cold. And also: warmth.)

There are huge privacy concerns here, obviously, one of them being that the ability to track devices' background noises would seem to imply the ability to track all their noises. And "it is important to respect the privacy of users," Google acknowledges in the patent, noting that monitor-tracking will be opt-out-able and that "a privacy policy" specifying which, and how, sensor-gathered information would be used "may be provided to the user." One wonders about the legality of the hypothetical operation in the 12 states that require everyone recorded to consent to that recording. The sound the phone picks up may just be an advertising signal for an algorithm to Google, but the law could see it differently.

These might be moot points, anyway. There's no indication, as yet, that Google has plans to implement the "environmental condition" technology, GeekWire points out. But it bears repeating nonetheless, both as a whoa and as an insight into how the firm is thinking about the role it'll play in our digital future: Google has patented background noise.

And all for the purpose of serving you ads.

Update: Google wrote in with more detail on the "these might be moot points" front, saying, "We file patent applications on a variety of ideas that our employees come up with. Some of those ideas later mature into real products or services, some don't. Prospective product announcements should not necessarily be inferred from our patent applications."

Jump to comments
Presented by

Megan Garber is a staff writer at The Atlantic. She was formerly an assistant editor at the Nieman Journalism Lab, where she wrote about innovations in the media.

Get Today's Top Stories in Your Inbox (preview)

CrossFit Versus Yoga: Choose a Side

How a workout becomes a social identity


Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register. blog comments powered by Disqus

Video

CrossFit Versus Yoga: Choose a Side

How a workout becomes a social identity

Video

Is Technology Making Us Better Storytellers?

The minds behind House of Cards and The Moth weigh in.

Video

A Short Film That Skewers Hollywood

A studio executive concocts an animated blockbuster. Who cares about the story?

Video

In Online Dating, Everyone's a Little Bit Racist

The co-founder of OKCupid shares findings from his analysis of millions of users' data.

Video

What Is a Sandwich?

We're overthinking sandwiches, so you don't have to.

Video

Let's Talk About Not Smoking

Why does smoking maintain its allure? James Hamblin seeks the wisdom of a cool person.

Writers

Up
Down

More in Technology

Just In