Google Psyche: 'Which ...'

Great moments in Autocomplete, courtesy of Google search and collective consciousness 

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Which vs. that. Retriever vs. beagle. Cinderella vs. Arielle. Of all the decisions the world must make -- about grammar, about spelling, about Disney princessery -- it's remarkable how common the questions about Kindles are.

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Google Psyche is an exploration of the stories that the world's Internet searches tell. The company's autocomplete algorithm predicts the word a random web searcher is most likely to type next, providing a statistical probe for our collective consciousness.

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Megan Garber is a staff writer at The Atlantic. She was formerly an assistant editor at the Nieman Journalism Lab, where she wrote about innovations in the media.

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