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Alexis Madrigal

Alexis Madrigal - Alexis Madrigal is a senior editor at The Atlantic. He's the author of Powering the Dream: The History and Promise of Green Technology.
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The New York Observer calls him, "for all intents and purposes, the perfect modern reporter." Madrigal co-founded Longshot magazine, a high-speed media experiment that garnered attention from The New York Times, The Wall Street Journal, and the BBC. While at Wired.com, he built Wired Science into one of the most popular blogs in the world. The site was nominated for best magazine blog by the MPA and best science Web site in the 2009 Webby Awards. He also co-founded Haiti ReWired, a groundbreaking community dedicated to the discussion of technology, infrastructure, and the future of Haiti.

He's spoken at Stanford, CalTech, Berkeley, SXSW, E3, and the National Renewable Energy Laboratory, and his writing was anthologized in Best Technology Writing 2010 (Yale University Press).

Madrigal is a visiting scholar at the University of California at Berkeley's Office for the History of Science and Technology. Born in Mexico City, he grew up in the exurbs north of Portland, Oregon, and now lives in Oakland.
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Tesla's Letterhead Is So Much Better Than Edison's

By Alexis Madrigal

Jan 10 2012, 12:09 PM ET Comment

teslaversusedison.jpg

We noticed yesterday that Nikola Tesla's letterhead was awesome. All kinds of electrical gizmos take up the top fifth of his pages. Seeing as the nerd conventional wisdom is that Tesla was the real genius and Edison was a near-fraud marketing guru, we got to wondering what Edison's letterhead looked like. Edison's letterhead is plain and scripty. Really, it's no contest whose letterhead is better. Judging by these examples from Letterheady.com, Tesla wins by a mile.

Update: Maia Weinstock (@20tauri) sends in this "slightly more interesting" Edison letterhead. I like the font better than in the script version above, but Tesla's is still far better.


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