Surviving Election 2012: An Information Diet for a Sculpted, Toned Mind

How better media consumption habits, online and off, can make you a better reader, writer, and thinker


The first hangover I remember getting was the morning after the Iowa caucuses of 2004. It was cold and snowy in Burlington, Vermont -- a foreign land for a native Georgia Boy--- where I was Howard Dean's lead programmer. We were supposed to win that night, but instead we drank. A lot.

When I entered our offices that morning after, there was a bluster of excitement. Nicco, the campaign's webmaster, came up to me and said "Can you believe it? We're back! That speech last night was awesome. Howard finally let loose!" He was referring to what you now know as the Governor's legendary scream that all but ended his chances at becoming America's president in 2004. Later that afternoon, the interns had a field day playing a version of Outkast's "Hey Yah!" with Governor Dean's scream dubbed over the chorus.

Despite the sinking polling numbers, and the state-after-state losses, we spent the rest of the campaign setting up things like "WDFA," the campaign's online radio station, hoping that that would be the thing that would win us New Hampshire. Or a "Postcards for Dean" web application -- a make-your-own-e-card thing where people could add their own picture and send their support for Howard to their friends. Certainly that would win us Wisconsin! We were further convinced, with every loss, that victory was around the corner.

Here, eight years later, I don't think Howard was all that crazy. But his campaign staff was certainly delusional. And if I had to go back and look at how we caught the disease called delusion, I'd have to point to our information diets. Every morning, the whole staff would wake up to finely selected news clippings about how we were going to win. We spent our afternoons writing and reading blog posts and emails about how we were winning, and in the evenings, we'd watch the West Wing: a fantasy about what would happen once we won.

So of course we were delusional. In essence, we were not so different from the devout of Harold Camping's Family Radio crew who told us that the world would end in rapture last May. Too much affirmation of what we wanted to be true pulled us further and further from reality, and two weeks prior to the Iowa caucuses, when our pollster told us John Kerry would win Iowa, we thought he was the crazy one. We weren't even capable of changing our minds -- even after we'd already lost.

While this year's campaign staffers have been in the trenches now for quite some time, today's Iowa caucuses mark the kickoff of the Great American Delusion Showcase we seem to catch every four years -- the time we get swept up in a national ideological sports competition where the only losers, time and time again, tend to be the voters themselves growing ever more distant from the actual mechanics of their government. It's the delusion where we fantasize that our duties to our democracy begin and end on election day, and that if we vote in some new guy or gal, our problems will somehow be solved.

The problem stems from choice and selection. The democratization of media has made it so we can all be Howard Dean campaign staffers, or followers of Harold Camping. Anything we want to be true we can find online -- and who would choose to be informed when they can choose to be affirmed? You can see it start with our cable media, as Fox and MSNBC are scrambling to find new ways to affirm the beliefs of the right and left respectively, all the way down to the corners of the web, where you can find out why September 11th was a conspiracy, how vaccinations are responsible for autism, why our first black president must not be an American, and how the rapture is still coming soon. No matter the crazy thought in your head, there's a minor media outlet starting up just to serve you: the long-tail of affirmation.

The trick is that this kind of delusion not only misinforms us, it also makes us less apt to make important changes in Washington. Our deep desire to have our teams win make it so that the only ideology that does is the one that perpetuates a Congress that we can pretty much all agree isn't particularly great.

This isn't unlike what's happened with food: our ability to concoct delicious food monstrosities that cater towards our basic evolutionary needs. Who wants to eat broccoli when they can have chocolate covered bacon? Only the health conscious consumer, that's who.

Presented by

Clay Johnson is the author of the book, The Information Diet. He was one of the founders of Blue State Digital, the firm that built and managed Barack Obama's online campaign for the presidency in 2008. After leaving Blue State, Johnson was the director of Sunlight Labs at the Sunlight Foundation.

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