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Alexis Madrigal

Alexis Madrigal - Alexis Madrigal is a senior editor at The Atlantic. He's the author of Powering the Dream: The History and Promise of Green Technology.
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The New York Observer calls him, "for all intents and purposes, the perfect modern reporter." Madrigal co-founded Longshot magazine, a high-speed media experiment that garnered attention from The New York Times, The Wall Street Journal, and the BBC. While at Wired.com, he built Wired Science into one of the most popular blogs in the world. The site was nominated for best magazine blog by the MPA and best science Web site in the 2009 Webby Awards. He also co-founded Haiti ReWired, a groundbreaking community dedicated to the discussion of technology, infrastructure, and the future of Haiti.

He's spoken at Stanford, CalTech, Berkeley, SXSW, E3, and the National Renewable Energy Laboratory, and his writing was anthologized in Best Technology Writing 2010 (Yale University Press).

Madrigal is a visiting scholar at the University of California at Berkeley's Office for the History of Science and Technology. Born in Mexico City, he grew up in the exurbs north of Portland, Oregon, and now lives in Oakland.

Remembering Technology

By Alexis Madrigal
Jan 4 2012, 5:11 PM ET Comment

A trip to the history of my hometown reminds me that we embed memories in objects, whether we want to or not. ridgefieldphone_615.jpg
After stints in Mexico City and Los Angeles, I spent the rest of my childhood in rural Washington State, north of Portland, Oregon. My hometown is called Ridgefield and last year, some local historians going by the name of the Ridgefield Heritage Committee self-published a book of old-timers' memories of the place.

Before Ridgefield became an exurb of Portland, it was a farming and mill community that pumped out wood products, prunes, and potatoes. (Our high school mascot remains the Spudder.) It could be tough out in Ridgefield, which was far from anywhere. Technologies that were commonplace in the rich areas of the east at the turn of the century took a long time to diffuse out to our area.

One resident, Harold William Bochart, remembered getting electricity "in 1927 or 1928," and he could still recall the family's first radio. He went to school a mile from where I grew up, on the future site of Interstate 5, which he watched the crews grade and build.

In the early 1950s, Bochart and his wife built their home with their hands, and lived, in part, off the land. "Sadie and I got a cross-cut saw and cut down the trees, had them hauled up to the sawmill at the Ridgefield Junction and sawed into lumber," he said. "We built our home, board by board, room by room. We moved into one room on our first wedding anniversary. We raised a garden and canned everything we could."

Bochart's life went well, but it's no surprise that he doesn't yearn for the days of yore. "We enjoy the quiet life here," he said. "We certainly don't miss the hard life we had growing up."

Technology made a lot of things easier for the farmers and others who live in Ridgefield. But it can't make everything better. Perhaps the heaviest memory in the book comes in the form of a story from Lorene Kampe that's nominally about telephone lines.

"Phone service was poor too. Even up to the year when I graduated from Ridgefield High School, it was difficult to hear clearly from Ridgefield to Vancouver," she said. "I remember that because the telephone operator at the local switch-board had to relay the message of the drowning of my 15 year old brother Bob."

That sad story crackled over 10 miles of copper wire to Kampe and her family, then made its way into a self-published book 75 years later and now onto the Internet. Some things endure the changeovers of technology in all their specificity, even moments we wish had never come.


Image: Clark County Historical Society.



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