After drawing criticism for favoring Google+ over other sites in its new social search, Google claims it would integrate Facebook and Twitter if it could, but it can't so it won't. The newest iteration of Google's search surfaces content from its newish social network , including suggestions of new people to follow. Though the engine aims to understand people and relationships, rather than just content, it only scours Google+ to do this. This has rival social networks in a tizzy, as this effectively buries their social content, while lifting Google+'s to the top of the search stream.
The new search is pretty blatant about its Google+ favoritism. But Google sees that as Twitter's fault, as the rival network relinquished its Google search contract months ago. "We are a bit surprised by Twitter's comments about Search plus Your World, because they chose not to renew their agreement with us last summer (http://goo.gl/chKwi), and since then we have observed their rel=nofollow instructions," the company wrote on Google+. The company's executive chairman Eric Schmidt adds to that line of reasoning, telling Search Engine Land's Danny Sullivan that neither Facebook nor Twitter have given the search engine permission to access their content. Therefore it can't give it the same treatment as its own social network's content, from a technical standpoint.
Read the full story at The Atlantic Wire.