Amazon's Kindle Fire Strategy Is Working

More

Though Amazon loses money on the production of each Kindle Fire, the company more than makes up for it in digital media sales -- just as planned. With its chintzy feel, slow interface and bugs, the Kindle Fire hasn't impressed. But for Amazon that doesn't matter, because for each Kindle sold, the company makes over $100 in additional revenue, according to         research from investment firm RBC Capital. And even though the $199 tablet has its issues, it's selling

"We don't think of the Kindle Fire as a tablet. We think of it as a service," Amazon CEO Jeff Bezos told Businessweek after making the tablet announcement. But the fact the the Kindle Fire is a tablet, and not a laptop or smartphone, makes a difference. Tablets bring out our inner online shopper. Tablet users spend over 50 percent more per purchase then smartphone users and 20 percent more than computer shoppers, according to research  released by Adobe today. That same research concluded that tablet shoppers are three times more likely to make a purchase than phone users. 

Read the full story at The Atlantic Wire.

Jump to comments
Presented by

The Atlantic Wire is your authoritative guide to the news and ideas that matter most right now.

Get Today's Top Stories in Your Inbox (preview)

Sad Desk Lunch: Is This How You Want to Die?

How to avoid working through lunch, and diseases related to social isolation.


Elsewhere on the web

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register. blog comments powered by Disqus

Video

Where Time Comes From

The clocks that coordinate your cellphone, GPS, and more

Video

Computer Vision Syndrome and You

Save your eyes. Take breaks.

Video

What Happens in 60 Seconds

Quantifying human activity around the world

Writers

Up
Down

More in Technology

Just In