The Perfect Book for The Person Who Thinks Twitter Is About Sharing Pictures of Lunch

More

sinker2.jpg

It was almost a year ago when the first truly great piece of literature arrived on Twitter. A parody of Rahm Emanuel's Chicago mayoral campaign made a magical leap from profane joke into... an epic in tweets.

From your gadget-obsessed sister (who lives for her iPad) to your garden-obsessed uncle (who thinks apple is a fruit)
A special report

As it happened, the man behind @MayorEmanuel, Dan Sinker, then a journalism professor at Columbia College, revealed himself to the world through our humble Technology Channel.

Sinker was suddenly thrust into the limelight. Some of the attention was annoying: Mere hours after our story went up, there were TV news trucks on his family's front lawn. But some great things came out of it, like a book deal with Scribner that resulted in, "The F***ing Epic Twitter Quest of @MayorEmanuel." The book is a direct reproduction of the original Twitter stream with extra context and commentary thrown in. While the temporal and responsive aspects of the Twitter narrative become compressed in book form, it's actually easier to see the brilliance of Sinker's 140-character prose-poems when they're laid out flat. Here's what we said about it earlier this year.

The glory of @MayorEmanuel was that it exposed the dark humor that political operatives know and love, mixed with the drunken idealism that tends to drive the politicos. Politics is desperate and raw and exhausting, yet on TV it looks so polished and prim. It's a knock-down, drag-out war in which everyone has to fight in their Sunday best. @MayorEmanuel looked at that state of affairs and started cussing, not unlike what a lot of us do when we look at our politics. This take on politics would not be airbrushed, edited, or watered down. All the things public politics downplays, this feed would expand and celebrate. This feed would be festooned with anger and the drive for power and the f-word. It was the inverse of the real Emanuel campaign, or as the [Chicago] Tribune called it a "brilliantly imagined and unrestrained counter-script."

As a gift, this book is perfect for people who think that Twitter is only "celebrities talking about what they had for lunch." And it's also perfect for people from Chicago. And it's also perfect for heavy Twitter users who want to see the first time a brilliant writer elevated the form they know and love.


Jump to comments

Alexis C. Madrigal

Alexis Madrigal is a senior editor at The Atlantic, where he oversees the Technology channel. He's the author of Powering the Dream: The History and Promise of Green Technology. More

The New York Observer calls Madrigal "for all intents and purposes, the perfect modern reporter." He co-founded Longshot magazine, a high-speed media experiment that garnered attention from The New York Times, The Wall Street Journal, and the BBC. While at Wired.com, he built Wired Science into one of the most popular blogs in the world. The site was nominated for best magazine blog by the MPA and best science Web site in the 2009 Webby Awards. He also co-founded Haiti ReWired, a groundbreaking community dedicated to the discussion of technology, infrastructure, and the future of Haiti.

He's spoken at Stanford, CalTech, Berkeley, SXSW, E3, and the National Renewable Energy Laboratory, and his writing was anthologized in Best Technology Writing 2010 (Yale University Press).

Madrigal is a visiting scholar at the University of California at Berkeley's Office for the History of Science and Technology. Born in Mexico City, he grew up in the exurbs north of Portland, Oregon, and now lives in Oakland.

Get Today's Top Stories in Your Inbox (preview)


Elsewhere on the web

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register. blog comments powered by Disqus

Video

Miami: The Next Big Start-Up City?

How the city became a center for innovation

Video

Video

A Brief History of Romantic Comedies

From The Atlantic's Chris Orr

Video

Life in 'the New Arctic'

A moving portrait of a fading landscape

Video

Video

The Rise of New York City

A fascinating look at Manhattan in the 1940s

Video

What Is Methane Hydrate?

"Flaming ice" is a vast natural energy source

Video

NASA's Time-Lapse of the Sun

Now with epic dubstep music

Video

Shaken Not Tuned: Cocktail Experiments

Can a tuning fork improve a cocktail?

Video

Video

Is He Cheating? A 1950s Guide

'That little blonde secretary from the office?’

Video

New Yorkers: Vintage Vacuum-Tube Amps

Risking electric shock to restore old amplifiers

Video

The DIY Piano-Bicycle

Everybody needs a hobby

Video

What Does It Take to Make Real Craft Gin?

Tour the Green Hat Gin distillery

Video

Letter From the Editor

The June 2013 issue

Video

What Straights Can Learn From Same-Sex Couples

New insight from decades of research

Video

The End of the Mall Rat

A tribute to that pillar of teen culture

Writers

Up
Down

More in Technology

In Focus

Picking up the Pieces After the Tornado in Moore, Oklahoma

Just In