The Beginning of the End for Social-Media Innovation?

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Speaking at LeWeb conference in Paris, the CEO of Forrester Research says that the future is all about apps that help us save time

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In many countries and cities, rates of social media adoption have gone just about as high as they can go. In America, Canada, and Australia, somewhere around 85 to 88 percent of people are on a social-networking site; in urban areas of China, Russia, and India, that number hovers in the high 90s.

Speaking at the major tech conference happening in Paris this week, Le Web, the chairman and CEO of Forrester Research George Colony said that the high rates of social adoption mean that people are running out of time for trendy "nonsense":

If you are building social platforms that require more time of users, you will not be successful. And we believe this will sweep away some of the nonsense like Foursquare and [other] of these time-wasting social applications.

With people so pressed for time and highly networked, Colony predicted that the focus for apps will shift away from social toward programs that help people make daily tasks more efficient.


Image: higyou/Shutterstock.

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Rebecca J. Rosen is a senior editor at The Atlantic, where she oversees the Business Channel. She was previously an associate editor at The Wilson Quarterly.

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