Unable to kill its DVD business by separating out into Qwikster, Netflix seems to have stumbled on a new strategy to wean new customers off their shiny disc addiction: make it pretty much impossible to find a way to sign up for a subscription. When Netflix realized it had made a mistake separating out its DVD and streaming services under two names -- Netflix and Qwikster -- it claimed it understood the value of of both services united. That doesn't feel accurate. It still wants to push members away from the "dying" $1 billion dollar business of delivering red envelopes full of movie goodness because when it recruits new members or urges quitters to come back, Netflix doesn't really mention the "old fogey disc" part. Those determined to give Netflix their money to rent DVDs face a truly challenging hunt through its website.
Read the full story at The Atlantic Wire.