Netflix Does Not Seem to Want You to Sign Up for DVD Delivery

Unable to kill its DVD business by separating out into Qwikster, Netflix seems to have stumbled on a new strategy to wean new customers off their shiny disc addiction: make it pretty much impossible to find a way to sign up for a subscription. When Netflix realized it had made a mistake separating out its DVD and streaming services  under two names -- Netflix and Qwikster -- it claimed it understood the value of of both services united. That doesn't feel accurate. It still wants to push members away from the "dying" $1 billion dollar business of delivering red envelopes full of movie goodness because when it recruits new members or urges quitters to come back, Netflix doesn't really mention the "old fogey disc" part. Those determined to give Netflix their money to rent DVDs face a truly challenging hunt through its website. 

Read the full story at The Atlantic Wire.

Presented by

The Atlantic Wire is your authoritative guide to the news and ideas that matter most right now.

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register with Disqus.

Please note that The Atlantic's account system is separate from our commenting system. To log in or register with The Atlantic, use the Sign In button at the top of every page.

blog comments powered by Disqus

Video

Does This Child Need Marijuana?

Inside a family's fight to use marijuana oils to treat epilepsy

Video

A Miniature 1950s Utopia

A reclusive artist built this idealized suburb to grapple with his painful childhood memories.

Video

Why Principals Matter

Nadia Lopez didn't think anybody cared about her school. Then the Internet heard her story.

Video

A History of Contraception

In the 16th century, men used linen condoms laced shut with ribbons.

Video

'A Music That Has No End'

In Spain, a flamenco guitarist hustles to make a modest living.

More in Technology

Just In