Who Is Using Google+'s New Pages Feature?

And what are they doing with it?

Atlanticgoogle+page-body.jpg

When Google first rolled out Google+ early in the summer, many brands -- magazines, bands, apparel companies -- jumped on the bandwagon and created a page for themselves. Google, in a move it probably now regrets -- asked them not to do so and shut the pages down, promising an official brand page at a later time.

That time finally came on Monday of this week, when Google announced its official Pages feature. Many companies rushed to open up their page for business, only to be disappointed by what the page's functionality. Robert Scoble, a big fan of Google+ and a member of the media team at Rackspace, wrote a blogpost entitled, "I wish I had never heard of Google+'s brand pages," and proceeded to list his many and varied complaints about the pages. One of the bigger problems: Each page can only have one administrator, so for teams that share social-media responsibilities, the Google+ page can't be among those joint efforts.

But beyond those sorts of functional hurdles, another challenge for brands using Google+ is the difficulty in honing in on how to use it well. Is it good for conversations? Promotions? Hangouts? The process of figuring that out has led to varied results. Below, a look at what some brands are experimenting with on their Google+ pages.


Image: Google+.

Presented by

Rebecca J. Rosen is a senior editor at The Atlantic, where she oversees the Business Channel. She was previously an associate editor at The Wilson Quarterly.

How to Cook Spaghetti Squash (and Why)

Cooking for yourself is one of the surest ways to eat well. Bestselling author Mark Bittman teaches James Hamblin the recipe that everyone is Googling.

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register.

blog comments powered by Disqus

Video

How to Cook Spaghetti Squash (and Why)

Cooking for yourself is one of the surest ways to eat well.

Video

Before Tinder, a Tree

Looking for your soulmate? Write a letter to the "Bridegroom's Oak" in Germany.

Video

The Health Benefits of Going Outside

People spend too much time indoors. One solution: ecotherapy.

Video

Where High Tech Meets the 1950s

Why did Green Bank, West Virginia, ban wireless signals? For science.

Video

Yes, Quidditch Is Real

How J.K. Rowling's magical sport spread from Hogwarts to college campuses

Video

Would You Live in a Treehouse?

A treehouse can be an ideal office space, vacation rental, and way of reconnecting with your youth.

More in Technology

Just In