Who Is Using Google+'s New Pages Feature?

And what are they doing with it?

Atlanticgoogle+page-body.jpg

When Google first rolled out Google+ early in the summer, many brands -- magazines, bands, apparel companies -- jumped on the bandwagon and created a page for themselves. Google, in a move it probably now regrets -- asked them not to do so and shut the pages down, promising an official brand page at a later time.

That time finally came on Monday of this week, when Google announced its official Pages feature. Many companies rushed to open up their page for business, only to be disappointed by what the page's functionality. Robert Scoble, a big fan of Google+ and a member of the media team at Rackspace, wrote a blogpost entitled, "I wish I had never heard of Google+'s brand pages," and proceeded to list his many and varied complaints about the pages. One of the bigger problems: Each page can only have one administrator, so for teams that share social-media responsibilities, the Google+ page can't be among those joint efforts.

But beyond those sorts of functional hurdles, another challenge for brands using Google+ is the difficulty in honing in on how to use it well. Is it good for conversations? Promotions? Hangouts? The process of figuring that out has led to varied results. Below, a look at what some brands are experimenting with on their Google+ pages.


Image: Google+.

Presented by

Rebecca J. Rosen is a senior editor at The Atlantic, where she oversees the Business Channel. She was previously an associate editor at The Wilson Quarterly.

What LBJ Really Said About Selma

"It's outrageous what's on TV. It looks like that man is in charge of the country."

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register with Disqus.

Please note that The Atlantic's account system is separate from our commenting system. To log in or register with The Atlantic, use the Sign In button at the top of every page.

blog comments powered by Disqus

Video

What LBJ Really Said About Selma

"It's going to go from bad to worse."

Video

Does This Child Need Marijuana?

Inside a family's fight to use marijuana oils to treat epilepsy

Video

A Miniature 1950s Utopia

A reclusive artist built this idealized suburb to grapple with his painful childhood memories.

Video

Why Principals Matter

Nadia Lopez didn't think anybody cared about her school. Then the Internet heard her story.

More in Technology

Just In