The Booming Business of Selling Steve Jobs's Wardrobe

Just over a month after Steve Jobs's death, some of the companies that manufactured his iconic outfit are warming to the idea of cashing in on the affiliation. While the idea of profiting off of someone's death is prickly on the surface, it's easy to understand the appeal for all parties involved. Apple fans can pay tribute to their fallen hero. The brands who fashioned Jobs's round glasses, black turtleneck, blue jeans and grey sneakers ensemble -- Robert Marc, St. Croix, Levi's and New Balance, respectively -- get a little boost in revenue. And in a round about way Apple itself even gets some free advertising. Some are more eager than others to jump on the Jobs tribute bandwagon, however.

Read the full story at The Atlantic Wire.

Presented by

The Atlantic Wire is your authoritative guide to the news and ideas that matter most right now.

The Best 71-Second Animation You'll Watch Today

A rock monster tries to save a village from destruction.

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register.

blog comments powered by Disqus

Video

The Best 71-Second Animation You'll Watch Today

A rock monster tries to save a village from destruction.

Video

The Case for Napping at Work

Most Americans don't get enough sleep. More and more employers are trying to help address that.

Video

A Four-Dimensional Tour of Boston

In this groundbreaking video, time moves at multiple speeds within a single frame.

Video

Who Made Pop Music So Repetitive? You Did.

If pop music is too homogenous, that's because listeners want it that way.

Video

Stunning GoPro Footage of a Wildfire

In the field with America’s elite Native American firefighting crew

More in Technology

Just In