The Booming Business of Selling Steve Jobs's Wardrobe

More

Just over a month after Steve Jobs's death, some of the companies that manufactured his iconic outfit are warming to the idea of cashing in on the affiliation. While the idea of profiting off of someone's death is prickly on the surface, it's easy to understand the appeal for all parties involved. Apple fans can pay tribute to their fallen hero. The brands who fashioned Jobs's round glasses, black turtleneck, blue jeans and grey sneakers ensemble -- Robert Marc, St. Croix, Levi's and New Balance, respectively -- get a little boost in revenue. And in a round about way Apple itself even gets some free advertising. Some are more eager than others to jump on the Jobs tribute bandwagon, however.

Read the full story at The Atlantic Wire.

Jump to comments
Presented by

The Atlantic Wire is your authoritative guide to the news and ideas that matter most right now.

Get Today's Top Stories in Your Inbox (preview)

A Delightful, Pixar-Inspired Cartoon About the Toys in Your Cereal Box

The story of an action figure and his reluctant sidekick, who trek across a kitchen in search of treasure.


Elsewhere on the web

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register. blog comments powered by Disqus

Video

Juice Cleanses: The Worst Diet

A doctor tries the ever-popular Master Cleanse. Sort of.

Video

Why Did I Study Physics?

Using hand-drawn cartoons to explain an academic passion

Video

What If Emoji Lived Among Us?

A whimsical ad imagines what life would be like if emoji were real.

Video

Living Alone on a Sailboat

"If you think I'm a dirtbag, then you don't understand the lifestyle."

Feature

The Future of Iced Coffee

Are artisan businesses like Blue Bottle doomed to fail when they go mainstream?

Writers

Up
Down

More in Technology

Just In