The Booming Business of Selling Steve Jobs's Wardrobe

Just over a month after Steve Jobs's death, some of the companies that manufactured his iconic outfit are warming to the idea of cashing in on the affiliation. While the idea of profiting off of someone's death is prickly on the surface, it's easy to understand the appeal for all parties involved. Apple fans can pay tribute to their fallen hero. The brands who fashioned Jobs's round glasses, black turtleneck, blue jeans and grey sneakers ensemble -- Robert Marc, St. Croix, Levi's and New Balance, respectively -- get a little boost in revenue. And in a round about way Apple itself even gets some free advertising. Some are more eager than others to jump on the Jobs tribute bandwagon, however.

Read the full story at The Atlantic Wire.

Presented by

The Atlantic Wire is your authoritative guide to the news and ideas that matter most right now.

How to Cook Spaghetti Squash (and Why)

Cooking for yourself is one of the surest ways to eat well. Bestselling author Mark Bittman teaches James Hamblin the recipe that everyone is Googling.

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register.

blog comments powered by Disqus

Video

How to Cook Spaghetti Squash (and Why)

Cooking for yourself is one of the surest ways to eat well.

Video

Before Tinder, a Tree

Looking for your soulmate? Write a letter to the "Bridegroom's Oak" in Germany.

Video

The Health Benefits of Going Outside

People spend too much time indoors. One solution: ecotherapy.

Video

Where High Tech Meets the 1950s

Why did Green Bank, West Virginia, ban wireless signals? For science.

Video

Yes, Quidditch Is Real

How J.K. Rowling's magical sport spread from Hogwarts to college campuses

Video

Would You Live in a Treehouse?

A treehouse can be an ideal office space, vacation rental, and way of reconnecting with your youth.

More in Technology

Just In