Jotly, the Ultimate App for Sharing Everything with Everyone (Psych!)

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Wouldn't it be great if there was an app that broke down all the barriers between you and the world? Haven't you been waiting for mobile, social software that lets you share not just companies and restaurants, but everything (including ice cube ratings) with everyone? Now that app is here.

It's called Jotly, and it doesn't actually exist, except in the funnier-than-you-think-it-can-be video above. Take a look. I think you'll enjoy how the video manages to send up nearly every startup cliche in just two minutes.

Its creator, Alex Cornell, said to look out for "the color blue, rounded corners, SoLoMo, ratings, points, free iPads, ridiculous name (complete with random adverbing via "ly"), overpromising, private beta, giant buttons, "friction-less" sign up, no clear purpose, and of course a promo video."

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Alexis C. Madrigal

Alexis Madrigal is the deputy editor of TheAtlantic.com. He's the author of Powering the Dream: The History and Promise of Green Technology. More

The New York Observer has called Madrigal "for all intents and purposes, the perfect modern reporter." He co-founded Longshot magazine, a high-speed media experiment that garnered attention from The New York Times, The Wall Street Journal, and the BBC. While at Wired.com, he built Wired Science into one of the most popular blogs in the world. The site was nominated for best magazine blog by the MPA and best science website in the 2009 Webby Awards. He also co-founded Haiti ReWired, a groundbreaking community dedicated to the discussion of technology, infrastructure, and the future of Haiti.

He's spoken at Stanford, CalTech, Berkeley, SXSW, E3, and the National Renewable Energy Laboratory, and his writing was anthologized in Best Technology Writing 2010 (Yale University Press).

Madrigal is a visiting scholar at the University of California at Berkeley's Office for the History of Science and Technology. Born in Mexico City, he grew up in the exurbs north of Portland, Oregon, and now lives in Oakland.

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