With fewer than one million customers, C Spire may seem like an odd iPhone carrier, but it reaches places under-served by the bigger companies
So it might seem natural that the fourth carrier to carry the wildly popular new iPhone would be T-Mobile.
The relatively unknown company is based Ridgeland, Mississippi, a suburb of Jackson.
John Feland, CEO of Argus Insights, an analytics firm, explained to Ars Technica
some of the reasoning behind the move. "C Spire offers Apple access to a region typically neglected by the larger carriers and provides the potential for additional growth away from the urban centers Apple already dominates."
As Alexis writes, the "new reality" is that the place where innovation and growth happens can be anywhere. If the major carriers don't have good service in a certain region, that doesn't mean people there aren't willing to pay to get an iPhone. A small, regional carrier can step in and give them the Siri they demand.