The Reasons ABC Tied Up With Yahoo: Facebook, Twitter

Here at the Washington Ideas Forum, the heads of ABC, NBC, and CBS took to the stage for a panel moderated by our James Fallows. Alongside the discussions of international reportage and the politicization of news, ABC president Ben Sherwood provided an interesting rationale for his outfits expanded partnership with Yahoo. Here's the thing. As explained by Sherwood, the deal was not an effort to reach (large) Yahoo's audience per se.

Yahoo, he said, was the largest provider of news items that were shared on Twitter and Facebook. Ergo, "If we are the primary news provider to Yahoo, we'll be the primary news provider on Facebook and Twitter," Sherwood said.

Washington Ideas Forum - Full Coverage When the deal was announced, I tweeted that I didn't have anything interesting to say about it. But if you look at what Sherwood is saying, they didn't buy an audience, but a distribution platform that was formerly called the audience. That's a fascinating idea. You don't buy passive eyeballs, you buy active sharers. "News is fundamentally social," Sherwood says. "We embrace it."

Presented by

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register with Disqus.

Please note that The Atlantic's account system is separate from our commenting system. To log in or register with The Atlantic, use the Sign In button at the top of every page.

blog comments powered by Disqus

Video

Does This Child Need Marijuana?

Inside a family's fight to use marijuana oils to treat epilepsy

Video

A Miniature 1950s Utopia

A reclusive artist built this idealized suburb to grapple with his painful childhood memories.

Video

Why Principals Matter

Nadia Lopez didn't think anybody cared about her school. Then the Internet heard her story.

Video

A History of Contraception

In the 16th century, men used linen condoms laced shut with ribbons.

Video

'A Music That Has No End'

In Spain, a flamenco guitarist hustles to make a modest living.

More in Technology

Just In