Profile: We&Co, the Gratitude App

wecandco.jpg

ATLANTA -- Let me make a gross (though flattering) overgeneralization about the South: people here are gracious. Everyone says their thank yous. So, it was with considerable delight that I met the makers of We&Co, an app for people to thank service people at restaurants and beyond. Could this app have been built outside the South? Of course. But would anyone have thought to do it? I don't know. StartupNationbug.png

I really like this idea for a bunch of reasons. First, like the much-ballyhooed Oink, it gets past just rating buildings and more towards rating the actual experience of a place. Second, because servicepeople claim themselves through the app, it allows a great serviceperson who works for a faceless company to capture a little bit of the extra value they create for themselves. This is precisely how things should work. Third, the data they're generating is immensely valuable and almost impossible to discover other than through word of mouth. How awesome would it be to find a place to grab a great drink by looking at the area's bartenders rather than the area's bars? Fourth, there are a lot of companies trying to offer rewards for customers now. But they generally feel very corporate. We&Co would allow individual service people to provide rewards for their customers in a way that might feel nice and personal, rather than institutional and as forced as 'flair' at a fern bar. Fifth, the app's design is slick.

That's Jared Malan, one of the company's co-founders, and TJ Muehleman, the CTO, at the top of this post.

Presented by

What Happened to the Milky Way?

Light pollution has taken away our ability to see the stars. Can we still save the night sky?

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register with Disqus.

Please note that The Atlantic's account system is separate from our commenting system. To log in or register with The Atlantic, use the Sign In button at the top of every page.

blog comments powered by Disqus

Video

What Happened to the Milky Way?

Light pollution has taken away our ability to see the stars. Can we still save the night sky?

Video

The Faces of #BlackLivesMatter

Scenes from a recent protest in New York City

Video

Desegregated, Yet Unequal

A short documentary about the legacy of Boston busing

Video

Ruth Bader Ginsburg on Life

The Supreme Court justice talks gender equality and marriage.

Video

Social Media: The Video Game

What if the validation of your peers could "level up" your life?

Video

The Pentagon's $1.5 Trillion Mistake

The F-35 fighter jet was supposed to do everything. Instead, it can barely do anything.

More in Technology

Just In