Profile: The Scrum to Become the AirBnB for Event Venues

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ATLANTA -- Event planning is one of those businesses that has resisted the pull of technology. Even browsing rentable locations is really difficult, as any newly engaged couple finds out. That's surprising to me, given the path that travel planning has taken.

StartupNationbug.png But now, a host of companies are trying to bring some innovation to the space. One of those companies is LeadingSpaces, which is launching in New York, but is based in Atlanta. The site is simple: it's a matchmaker for venues and people looking for venues. It's a little bit like AirBnB for event spaces.

LeadingSpaces has some serious competition though in two sites with silly names: Venuetastic and Eventective. Keep your eye on all three. Someone has got to succeed in this space.


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Alexis C. Madrigal

Alexis Madrigal is a senior editor at The Atlantic, where he oversees the Technology Channel. He's the author of Powering the Dream: The History and Promise of Green Technology. More

The New York Observer calls Madrigal "for all intents and purposes, the perfect modern reporter." He co-founded Longshot magazine, a high-speed media experiment that garnered attention from The New York Times, The Wall Street Journal, and the BBC. While at Wired.com, he built Wired Science into one of the most popular blogs in the world. The site was nominated for best magazine blog by the MPA and best science Web site in the 2009 Webby Awards. He also co-founded Haiti ReWired, a groundbreaking community dedicated to the discussion of technology, infrastructure, and the future of Haiti.

He's spoken at Stanford, CalTech, Berkeley, SXSW, E3, and the National Renewable Energy Laboratory, and his writing was anthologized in Best Technology Writing 2010 (Yale University Press).

Madrigal is a visiting scholar at the University of California at Berkeley's Office for the History of Science and Technology. Born in Mexico City, he grew up in the exurbs north of Portland, Oregon, and now lives in Oakland.

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