Multiscreening Has Gone Mainstream

The most interesting stat from this infographic research breakdown from Nielsen is that 62 percent of online Americans use the Internet and TV at the same time. In studies like this one, multiscreening has usually been identified with kids, who are perceived to be at risk from this type of behavior. But well, well, well, look at who is doing the multiscreening now! More than 60% of adults.

It's not hard to understand why this happens. You're watching something, a commercial comes on, and you check your email or look at Twitter. And it's only going to get more prevalent as our devices get better and TV stays the same.

social-for-wire.JPG


Presented by

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register with Disqus.

Please note that The Atlantic's account system is separate from our commenting system. To log in or register with The Atlantic, use the Sign In button at the top of every page.

blog comments powered by Disqus

Video

The Absurd Psychology of Restaurant Menus

Would people eat healthier if celery was called "cool celery?"

Video

This Japanese Inn Has Been Open For 1,300 Years

It's one of the oldest family businesses in the world.

Video

What Happens Inside a Dying Mind?

Science cannot fully explain near-death experiences.

Video

Is Minneapolis the Best City in America?

No other place mixes affordability, opportunity, and wealth so well.

More in Technology

Just In