These Guys Hacked an Air Freshener to Squirt Every Time They Got Retweeted


File this under: why not?

These guys hooked up an air freshener to a Twitter account via an Arduino controller. Every time a tweet they send gets retweeted, the air freshener emits a disgusting wonderful scent. They call it (drum roll please), "The Smell of Success" (rim shot).

The project grew out of the British design firm Mint Digital, which created a special program for recent graduates called The Foundry. Their four young recruits were asked to "Make something connected to the Internet that doesn't live on a screen." We think this air freshener counts.

I poke fun, but I actually like the project. It's another clever demonstration of what happens when you integrate the real world and the Internet through open hardware. We haven't quite figured out what useful things can be done with these kinds of integrations, but I'm not sure that matters. What we have is young people messing around to see what can be done. That's a good thing. Eventually someone will stumble on an application that feels necessary not just funny.

Presented by

The Blacksmith: A Short Film About Art Forged From Metal

"I'm exploiting the maximum of what you can ask a piece of metal to do."

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register.

blog comments powered by Disqus

Video

Riding Unicycles in a Cave

"If you fall down and break your leg, there's no way out."

Video

Carrot: A Pitch-Perfect Satire of Tech

"It's not just a vegetable. It's what a vegetable should be."

Video

An Ingenious 360-Degree Time-Lapse

Watch the world become a cartoonishly small playground

Video

The Benefits of Living Alone on a Mountain

"You really have to love solitary time by yourself."

Video

The Rise of the Cat Tattoo

How a Brooklyn tattoo artist popularized the "cattoo"

More in Technology

Just In