The Life Expectancy of That Link You Just Shared

Say you found a great article on the Internet. Say it's this slideshow of a kitten befriending a baby otter. You want to share it online--you know your friends and followers in the various social network you're a part of will love it. But which network should you share it on?

This week, URL shortening site Bit.ly crunched the numbers from their database, offering insight into how long a link stays relevant when shared through various media. For their analysis, they coined a metric called "half life," borrowing a term from physics. It's the amount of time a link will receive half of the clicks it will ever receive after its peak. For example, the half life for that baby animal article, which was originally shared by Stylist magazine on Facebook, was 70 minutes, meaning that the link received about half the click it will ever get within the first hour of its posting.

Read the full story at The Atlantic Wire.

Presented by

The Atlantic Wire is your authoritative guide to the news and ideas that matter most right now.

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register with Disqus.

Please note that The Atlantic's account system is separate from our commenting system. To log in or register with The Atlantic, use the Sign In button at the top of every page.

blog comments powered by Disqus

Video

Confessions of Moms Around the World

A global look at the hardest and best job ever

Video

A Stop-Motion Tour of New York City

A filmmaker animated hundreds of still photographs to create this Big Apple flip book

Video

The Absurd Psychology of Restaurant Menus

Would people eat healthier if celery was called "cool celery?"

Video

This Japanese Inn Has Been Open for 1,300 Years

It's one of the oldest family businesses in the world.

More in Technology

Just In