Apple Promotes Eddy Cue: Is This the Next Steve Jobs?

It didn't take Tim Cook long to make his first move as chief of the iGadgeteers. Today, Apple announced the promotion of former vice president of Internet Services, Eddy Cue up to senior vice president of Internet and Software Services, reports 9to5Mac, which republished an internal memo announcing the move. As Cook's first move, the promotion gives us a first look into a Jobs-less Apple trying desperately not to lose its Jobs-induced magic.

The promotion shows that Apple is trying hard to hold onto that Steve Jobs sparkle -- and not just through Cook. In 2010 Fast Company ranked Cue as number 2 in a list of the 100 most creative people in business. "Steve Jobs may own the limelight, but Eddy Cue, 46, holds the key to the Apple kingdom. Cue runs arguably the most disruptive 21st-century Web businesses: iTunes and the App Store, the latter of which is poised to create a $4 billion app economy by 2012."

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