After 100+ Acquisitions, Google Finally Buys a Content Company: Zagat

Today, Google announced that they'd purchased the restaurant review company, Zagat. Terms were not disclosed. Apparently, the Zagat review database will be the core content on Google's local pages. 

Moving forward, Zagat will be a cornerstone of our local offering--delighting people with their impressive array of reviews, ratings and insights, while enabling people everywhere to find extraordinary (and ordinary) experiences around the corner and around the world. 
I guess this explains why Google deemphasized Yelp's content on the Google Local pages.

All around, this is a fascinating move. Google has previously shied away from making its own content, preferring to aggregate a la Google News. In fact, not a single one of Googles 100-plus acquisitions was a content company. Zagat, though, is a pure content play and there's no getting around that. The convergence of every media, technology, and electronics company takes one more small step. 

It's probably worth noting, as Google did, that Zagat is the original user-generated content offering. Their reviews are made up of snippets of real human reviews instead of one expert's take.

There is one other microangle here, too. Ted Zagat, son of the company's founders and president of the family business from 1999 to 2007, works for Facebook. That should make for an interesting Thanksgiving dinner.
Presented by

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register with Disqus.

Please note that The Atlantic's account system is separate from our commenting system. To log in or register with The Atlantic, use the Sign In button at the top of every page.

blog comments powered by Disqus

Video

What LBJ Really Said About Selma

"It's going to go from bad to worse."

Video

Does This Child Need Marijuana?

Inside a family's fight to use marijuana oils to treat epilepsy

Video

A Miniature 1950s Utopia

A reclusive artist built this idealized suburb to grapple with his painful childhood memories.

Video

Why Principals Matter

Nadia Lopez didn't think anybody cared about her school. Then the Internet heard her story.

More in Technology

Just In